Finding Answers in Harmony... Emphasizing the One Team Spirit
Presenting Future Direction with Images of Oil Tankers and Strategy Boards
"Energy Solutions Are Found by Companies That Seek Answers"
SK Innovation has delivered its corporate message on energy solutions through a new advertising campaign.
On July 1, SK Innovation unveiled two new print advertisements under the slogan, "When the world asks about energy, we answer with innovation." The campaign focuses on identifying energy solutions demanded by the times and customers, while also presenting the company's direction toward the future energy industry.
The first advertisement uses a design reminiscent of a sports strategy board to depict SK Innovation and its subsidiaries working together as "One Team." Horses symbolizing each company perform their respective roles and are connected by arrows, with the words "Harmony" and "Answer" appearing along the paths.
The ad copy includes the phrase, "We find answers in harmony. By combining our strengths, we deliver unprecedented energy solutions," highlighting the synergy and collaborative structure between the businesses.
The second advertisement features an oil tanker sailing on the sea as its central image. Instead of the traditional cardinal directions, the compass surrounding the tanker displays SK Innovation's core keywords: "Energy," "Innovation," "Solution," and "Network." Below the sea, a densely packed cityscape of high-rise buildings visualizes the company's role as an energy provider.
The ad copy is composed of phrases such as, "For a country without a single drop of oil, the answer is 'sourcing it directly from around the world,'" and "In the AI era, if everyone needs different types of energy, the answer is 'preparing a wide range of tailored solutions for everyone.'"
Kim Wookyung, Head of PR at SK Innovation, stated, "This campaign expresses our determination for SK Innovation and its subsidiaries to leverage their individual strengths while uniting as 'One Team' to deliver diverse energy solutions required by the times and society."
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