On June 30, the Changwon Coast Guard in South Gyeongsang Province launched a marine safety promotion campaign together with singer Jang Yeju, who is the first honorary coast guard of Changwon Coast Guard.
The Changwon Coast Guard plans to work on publicizing the coast guard and fostering a culture of marine safety by shooting promotional photos and videos with Jang Yeju. These materials feature signs encouraging the habitual wearing of life jackets and urging safe navigation in preparation for adverse weather conditions.
The photos and videos will be used as digital communication content on the Changwon Coast Guard’s social networking services (SNS), and will also be utilized in the production of banners and panels for campaigns and other promotional activities.
Trot singer Jang Yeju, an honorary coast guard of Changwon Coast Guard, is taking a photo holding a sign emphasizing the importance of wearing life jackets along with the coast guard mascot. Provided by Changwon Coast Guard Station
Trot singer Jang Yeju was born in Changwon in 2001 and is known as a native of Changwon, having graduated from elementary, middle, and high school all in the city.
She gained popularity by winning the Popularity Award at the 2018 National Singing Contest, and later received the Grand Prize at the Gomoryeong Song Festival in 2021, as well as at the Jeonguisong Song Festival and the Goboksu Song Festival in 2022. After making her name known by competing in the high school division of Miss Trot 1, she has continued to gain popularity through various television programs, festivals, and performances.
Trot singer Jang Yeju, an honorary coast guard of Changwon Coast Guard, is taking a photo together with Chief Ok Changmook. Provided by Changwon Coast Guard Station
Appointed as the first honorary coast guard of Changwon Coast Guard in 2024, Jang Yeju has been involved in activities to raise public awareness of marine safety, including campaigns promoting the wearing of life jackets and the use of SOS rescue signals on vessels.
An official from the Changwon Coast Guard said, "We expect that by delivering practical messages tailored to the public and linked to the actual activities carried out by each department, we will contribute to the spread of a culture of marine safety."
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