Samsung Showcases Bespoke AI Home Appliances
at "2025 Happiness Project Busan" Exhibition
Samsung Electronics showcased its Bespoke artificial intelligence (AI) home appliances at a complex cultural space in Busan.
On June 29, Samsung Electronics announced that it had presented its Bespoke AI appliances under the theme "How to Live in Summer: Achieving a Comfortable Lifestyle with Samsung AI Appliances" at the lifestyle exhibition "2025 Happiness Project Busan," which has been held since the 26th at ECKE, a complex cultural space on Dalmaji-gil in Jung-dong, Haeundae-gu, Busan.
Samsung Electronics participated in the lifestyle exhibition "2025 Happiness Project Busan," which has been held since the 26th at ECKE, a complex cultural space on Dalmaji-gil in Jung-dong, Haeundae-gu, Busan. Samsung Electronics
In the living area, demonstrations were held for the practical all-in-one washer-dryer "Bespoke AI Combo," which is useful for frequent laundry during the summer, and the "Bespoke AI WindFree Combo Gallery," which creates a comfortable space by optimizing temperature and humidity. In the kitchen area, the "Bespoke AI Hybrid Kitchen Fit Max," which uses differentiated cooling technology based on Peltier elements for fresh food storage and energy savings, and the "Bespoke AI Family Hub," which helps reduce effort in busy daily life and ensures a healthy dining table, were featured as part of a lifestyle showcase.
In addition, Samsung Electronics set up a booth at the Busan Design Festival (BDF), held from the 26th to the 29th at BEXCO in Busan, to exhibit Bespoke AI appliances that harmonize with various interior designs.
Hwang Taehwan, Vice President of the DA Division at Samsung Electronics, said, "We hope that people can enjoy a comfortable lifestyle even during the hot summer and rainy season with Bespoke AI appliances that offer differentiated AI features. We also hope that visitors to Busan, which attracts three million international tourists every year, will enjoy a refreshing holiday season with Samsung AI Home."
Oh Mikyung, Director of Design Industry Innovation at Busan Metropolitan City, said, "We will continue to collaborate with various private partners to promote Busan’s tourism appeal and revitalize the local economy."
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