Integrated Management of Promotional Content
Linked with Official Website
Enhanced Access to Company and Steel Information
Hyundai Steel announced on June 26 that it has launched "Moment," an online media platform for integrated management of its digital promotional content.
The newly introduced media room, Moment, is an integrated platform that brings together all of Hyundai Steel's digital content, including YouTube, Instagram, and promotional videos. Through this platform, Hyundai Steel aims to enhance user access to information and consistently deliver the company's brand message.
Moment is operated in a structure that is linked with Hyundai Steel's official website. It provides a variety of corporate content?such as products, technology, and ESG?through an intuitive interface. The company explained that user convenience has been improved by introducing a tag-based classification system and content curation features focused on user interests.
In terms of design, the overall UX and UI have been restructured with a future-oriented approach to break away from the traditionally conservative image of the steel industry. Interactive and immersive content formats have also been applied.
With the launch, customer participation content has also been introduced. Hyundai Steel is currently holding a photo contest titled "A Day of Steel," which focuses on the presence of steel in everyday life, and an essay contest called "Write Like Steel," themed around "Mentality as Strong as Steel." The winning entries will be featured in the media room Moment, and some will also be used as year-end content.
A Hyundai Steel representative stated, "Moment is a digital brand platform that offers a broad perspective on Hyundai Steel's present and future, as well as the value of steel as a material," adding, "We will continue to expand communication through a variety of content and customer participation programs."
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