From Production to Screening... ShoppingNT Offers Hands-On Media Education for Marginalized Youth

ShoppingNT Operates "Content Picnic" for Third Consecutive Year
Media Education Program for 80 Youth Nationwide
Hands-on Experience in Video Planning and Production Through One-Night, Two-Day Sessions and More

ShoppingNT, the T-commerce channel of Taekwang Group's media affiliate TRN, announced on June 26 that it will operate the educational program "Content Picnic" for youth with limited access to media for the third consecutive year. The program will be conducted in cooperation with the Broadcasting Content Promotion Foundation from July to December. A total of 80 youth from across the country are expected to participate.

Twenty multicultural youth are receiving media education at BCPF Content School located in Asan, Chungnam, and are taking a commemorative photo.
[Photo by ShoppingNT]

"Content Picnic" is an experiential media education program designed to allow youth to experience the entire process of video content production firsthand. The program focuses on hands-on activities from planning, filming, and editing to screening, aiming to foster creativity and career exploration among youth from media-marginalized groups such as those living in remote areas and multicultural families.

The program will be held four times in total: twice as a one-night, two-day session, and twice as a two-night, three-day session. The one-night, two-day sessions will take place at the Content School of the Broadcasting Content Promotion Foundation, while the two-night, three-day sessions will be conducted near the participants' places of residence, with instructors visiting them. Each session will involve 20 participants, totaling 80 youth. The curriculum includes basic theory such as media literacy, copyright, and online ethics, as well as practical video production exercises. At the completion ceremony, participants will screen the content they have created themselves.

This year, ShoppingNT donated 30 million won to the Broadcasting Content Promotion Foundation to support the operation of the program.

Yang Wooil, head of the Shared Growth Cooperation Team at ShoppingNT, stated, "As a licensed broadcasting operator, we are continuing education-focused social contribution activities to fulfill our social responsibility," adding, "We will continue to leverage our strengths as a media content company to provide programs that offer practical support."