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'Shinsegae Fourth Generation' Annie, "The Chairwoman Is Coming" Caught on Live Broadcast... Glimpse Into Chaebol Daily Life

Viewers Surprised by Insider's Remark Heard During Broadcast
Spotlight on Fourth-Generation Chaebol and Columbia Graduate

Annie (24, real name Moon Soyoon), a fourth-generation member of the Shinsegae Group who recently debuted as a singer, drew attention when an unexpected moment was captured during a live broadcast.

'Shinsegae Fourth Generation' Annie, "The Chairwoman Is Coming" Caught on Live Broadcast... Glimpse Into Chaebol Daily Life The granddaughter of Lee Myunghee, Chairwoman of Shinsegae Group, and the eldest daughter of Jung Yookyung, Chairwoman, recently debuted singer Annie (24, real name Moon Soyoon)'s 'chaebol daily life' was leaked. Annie SNS

Annie, who debuted as a member of the rookie co-ed group ALLDAY PROJECT, was communicating with fans via a recent YouTube live broadcast when she was seen preparing food in what appeared to be her home. During this, a voice off-screen was heard saying, "The chairwoman is coming in," unintentionally revealing a glimpse into the daily life of a chaebol family.


Annie is the granddaughter of Lee Myunghee, the general chairwoman of Shinsegae Group, and the eldest daughter of Jung Yookyung, chairwoman of Shinsegae. She is also the niece of Chung Yongjin, vice chairman of Shinsegae Group, and her father is Moon Sungwook, executive vice president of Shinsegae International.


Although Annie appeared momentarily flustered by the unexpected situation during the broadcast, she quickly regained her composure and continued. The scene spread rapidly online through communities and social media after the broadcast ended.


'Shinsegae Fourth Generation' Annie, "The Chairwoman Is Coming" Caught on Live Broadcast... Glimpse Into Chaebol Daily Life Moon Soyoon, the eldest daughter of Chung Yookyung, chairwoman of Shinsegae Group and the granddaughter of Lee Myunghee, the general chairperson of Shinsegae Group, has revealed an interview ahead of her debut. YouTube channel ALLDAY PROJECT

Annie has actively shared her connections in the entertainment industry and her daily life through Instagram and other platforms. Her friendships with well-known stars such as BLACKPINK, Jeon Somi, and CL have been revealed, leading to multiple rumors about her potential debut in the entertainment industry.


Annie is a graduate of Columbia University in the United States and began her trainee life after joining THEBLACKLABEL under YG Entertainment. In a recent interview, she revealed that her family was not entirely supportive of her decision to pursue a career as a singer. In particular, her mother, Chairwoman Jung Yookyung, initially responded to her dream by saying, "That's impossible." Annie explained that she secured a promise from her mother to support her dream if she was accepted to university.


After preparing intensively for university entrance, Annie was accepted to the prestigious Columbia University. Following her graduation, she began her full-fledged training as a singer. She stated, "Many people think I am not sincere, but I want to prove my authenticity," and added, "I will show how earnest I am about this path from now on."


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