Dehumidifiers and Fashion Picks: Lotte ON Launches Monsoon Season Special Event

Customized Product Recommendations Until July 13

Lotte Shopping announced on June 26 that its e-commerce platform, Lotte ON, will hold a special monsoon season event titled "Perfect Monsoon Solutions: From Humidity to Style" until July 13.

The event features customized content designed to address various inconveniences experienced during the rainy season. It categorizes common monsoon concerns by theme, such as "Perfect Defense for Your Commute," "Sticky Weather Solutions," "No More Laundry Worries," and "Start Mold Prevention," and recommends products tailored to each theme.

According to Lotte ON, demand for dehumidifiers has surged since the first and second weeks of June, before the start of the monsoon season, resulting in a double-digit year-on-year increase in related sales. Large-capacity dehumidifiers have recently become more popular than smaller models. Best-selling products include the "Carrier Grade 1 20L Dehumidifier CDHC-200AXLWAYH" and the "Winix 19L Dehumidifier DXJE193-LMK."

Changes in fashion trends are also noticeable. Premium rain boot brands such as "Hunter" and "Barbour," as well as raincoats in various designs and colors, are gaining popularity. Representative items include the "Giordano Women's Long Raincoat" and the "Eider Unisex Coat-Type Raincoat." The fashion and shoes categories have also seen double-digit year-on-year growth in the past week. With the arrival of the monsoon season, more customers are seeking waterproof cosmetics and powders that help maintain a matte, water-resistant finish.

Lee Jieun, head of the On-Site Marketing Team, said, "Demand for practical items to cope with the hot and humid weather during the monsoon season is increasing every year. We will continue to provide a wide range of products and shopping experiences so that customers can enjoy a more comfortable and stylish rainy season."