Broth, Noodles, and Sauce Upgraded for Four Summer Noodle Convenience Products
CJ CheilJedang is bringing its summer noodle lineup, including naengmyeon, closer to consumers by revamping four products.
On the 19th, CJ CheilJedang announced that it has revamped four products?Hamheung Bibim Naengmyeon, Pyeongyang Mul Naengmyeon, Katsuo Buckwheat Soba, and Saeng Jjolmyeon?to deliver restaurant-quality taste and quality. For Pyeongyang Mul Naengmyeon, the beef content has been increased to enrich the broth's meaty flavor, while the Saeng Jjolmyeon sauce is now based on fruits and vegetables with a delicately balanced sweet, sour, and spicy profile for a refreshing taste. Notably, the noodles, made with CJ CheilJedang's unique noodle-making technology, are receiving positive feedback from consumers for their improved chewy texture.
The sauce for Hamheung Bibim Naengmyeon has been changed to target consumers in their teens and twenties who especially enjoy spicy flavors. By adjusting the ratio of the spicy-sweet seasoning, the umami has been enhanced and the spiciness made more natural. Since its renewal in April, Hamheung Bibim Naengmyeon has gained popularity among younger consumers, with May sales increasing by double digits year-on-year.
On its official online mall, CJ The Market, CJ CheilJedang has also introduced unique menu ideas for "modisumers" (Modify+Consumer)?those who enjoy combining various products to create new dishes. The company has provided a variety of summer noodle recipes, such as Chogyenaengmyeon, which pairs its signature Dongchimi Mul Naengmyeon with The Healthy Grilled Chicken Breast, and Donkatsu Naengmyeon, which uses Gourmet Pork Loin Cutlet.
With this renewal, CJ CheilJedang aims to maintain its record as the market leader for 13 consecutive years in the naengmyeon market, which is currently estimated at around 60 billion KRW. A CJ CheilJedang representative stated, "With this summer expected to be hotter than usual, summer noodle sales in June are already showing strong results, especially through online and discount store channels. We will continue to strive to satisfy consumers' tastes, leveraging the expertise we have built as the number one brand in the naengmyeon market."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
