Second Edition of Wineball Featuring Henri Matisse’s Masterpiece
Now Available at 7-Eleven
On June 25, Kabrew announced that it will launch a new product, the "White Wineball Sauvignon Blanc," in collaboration with 7-Eleven. This product is a new addition to the "Wineball" lineup, which uniquely combines highball and wine for the first time in Korea.
The "Wine Highball" series, which debuted earlier this year with two varieties (Katia Red Wineball and Nadia White Wineball), has shipped a total of 800,000 cans?400,000 cans each of red and white?since its release, leading to frequent sellouts. The series gained popularity for its artistic packaging featuring the work of French painter Henri Matisse, as well as for its use of French wine.
The new "Sauvignon Blanc" version, released for the peak season in June, also features Henri Matisse's masterpiece "Blue Nude" on its packaging, creating a sophisticated mood. It is expected to attract attention once again by incorporating Sauvignon Blanc from Marlborough, New Zealand.
The "White Wineball Sauvignon Blanc" contains nearly 20% Sauvignon Blanc from the Marlborough region of New Zealand. It is characterized by its intense and vibrant flavor profile and refreshing finish, which enhance the enjoyment with each sip. The aroma and minerality?featuring passion fruit, gooseberry, green apple, and lime notes typical of New Zealand Sauvignon Blanc?make it ideal for pairing with delicate white fish, salmon, or soft cheeses.
This White Wineball Sauvignon Blanc also includes grape pulp, adding a chewy texture to the drinking experience. The product comes in a 500mL can and has an alcohol content of 4%.
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