NongHyup Financial Group Launches New Business Initiatives Including Expanded External Collaboration

The 1st New Business Promotion Council Meeting of 2025 Held
Focus on Attracting Digital Finance Customers in Their 20s and 30s
Strengthening Collaboration and Responding to Policy Changes Including the Digital Asset Market

On June 24, NongHyup Financial Group announced that it had held the "1st New Business Promotion Council Meeting of 2025" the previous day at its headquarters in Jung-gu, Seoul, chaired by Lee Jaeho, Vice President of the Strategic Planning Division.

This meeting served as an in-depth discussion forum on the direction of new business initiatives that NongHyup Financial Group should pursue in response to the rapidly changing financial environment. Participants reached a consensus on the importance of securing customers in their 20s and 30s, who are the core consumers of digital finance. To achieve this, the group decided to strengthen external collaborations, such as embedded finance, and to actively respond to changes in the policy environment, including the digital asset market.

NongHyup Financial Group held the "1st New Business Promotion Council Meeting of 2025" on the 23rd at its headquarters in Jung-gu, Seoul, chaired by Lee Jaeho, Vice President of the Strategic Planning Division (second from the right). Provided by NongHyup Financial Group

The group reviewed new business cases in the financial sector and trends in domestic and international stablecoins, and closely shared the status of major new businesses among affiliates, laying the foundation for creating group-wide synergy.

Vice President Lee stated, "Let us build financial services that attract customers naturally by enhancing the competitiveness of products and services based on digital finance, and proactively reach out to customers in their daily lives through collaboration with various platform companies." He further emphasized, "With upcoming changes in the policy environment, including the digital asset market, it is necessary to conduct thorough inspections of each company's business areas and review business models to respond actively and preemptively."