3 Out of 10 Plan to Spend 200,000?400,000 Won Per Person on Summer Vacation... 11% Expect to Spend Over 1,000,000 Won

The Main Reason for Increased Vacation Expenses Is "Rising Prices"
4 Out of 10 Say "Vacation Costs Are a Burden"

Among those anticipating a summer vacation this year, 3 out of 10 respondents expected to spend between 200,000 and 400,000 won per person. Additionally, 4 out of 10 said they felt burdened by vacation expenses.

On June 24, data consulting firm PMI released the results of its “2025 Summer Vacation Spending Plans” survey, which was conducted through the ‘GS&Panel’ platform with 1,000 adults nationwide (aged 20 to 69, all of whom have plans for a summer vacation this year). According to the survey, the most common expected per-person vacation expense was “between 200,000 and 400,000 won” (29.4%). This was followed by 400,000 to 600,000 won (20.1%), less than 200,000 won (19.1%), 600,000 to 800,000 won (12.5%), over 1,000,000 won (11.4%), and 800,000 to 1,000,000 won (7.5%).

There were also clear differences by age group. Respondents in their 30s and 40s were more likely to plan high spending of over 1,000,000 won. In contrast, those in their 20s showed a relatively high preference for “cost-effective spending” of less than 200,000 won.

When asked about their summer vacation spending plans for this year, 59.5% said it would be “about the same as last year,” making up the majority. Meanwhile, 29.0% said it would increase compared to last year, and 11.5% said it would decrease. Among those expecting an increase, the reasons cited were “rising prices” (45.5%), “using better accommodations or facilities” (23.9%), “switching to overseas travel” (18.7%), “increased individual spending capacity” (6.1%), “more family members or companions” (5.5%), and “other” (0.3%).

On the other hand, among those planning to reduce their summer vacation spending compared to last year, the most common reason was “increased economic burden due to rising prices and interest rates” (52.2%). This was followed by “preference for nearby or cost-effective travel” (26.4%), “decreased personal income or economic uncertainty” (17.1%), “change in spending priorities” (3.6%), and “other” (0.7%).

Among respondents planning a summer trip, 4 out of 10 said they felt burdened by vacation expenses. Overall, 39.7% of all respondents said they felt “burdened,” while 47.5% said they felt “neutral,” and only 12.8% said they did “not feel burdened.” Regarding whether they had set aside a separate budget for summer vacation, 71.1% answered “no.” Of these, 52.8% said they had not prepared a separate budget but planned to spend from available funds depending on the situation. This suggests that household liquidity and consumer sentiment are also influencing summer vacation spending.

A PMI representative commented, “These findings can be interpreted as data that indirectly reflect the economic conditions and consumer sentiment that households are experiencing through the seasonal spending behavior of summer vacations.” The representative added, “In a situation where rising prices and economic uncertainty coexist, consumers are approaching even vacation spending?a ‘break from consumption’?with caution and strategic planning.”