All the Must-Have Vacation Items in One Place
from Beachwear to Aqua Shoes
Unlike the traditional summer vacation season that was typically centered around the end of July and the beginning of August, an increasing number of "early vacationers" are now choosing to enjoy their summer holidays starting in June. On June 21, Haeundae Beach opened for the season ten days earlier than the previous year, signaling the official start of the summer vacation period.
In response, Shinsegae Centum City has launched a variety of items targeting vacationers to capture this growing demand.
Recently, as demand for "beachwear"?swimwear matched with elements of everyday clothing to increase versatility?has risen, the company is focusing on introducing products that reflect this trend. Beachwear features designs that are just as stylish as daily wear, making them popular not only for the beach but also for everyday use.
In fact, over the past month, the growth rate of beachwear sales was approximately 50% higher than that of regular swimwear.
First, at the "Surpy" (SURFEA) pop-up, which is expanding its product range from swimwear to daily wear with its stylish designs, customers can find new seasonal items and bestsellers at a 10% discount until July 9.
At the "Renoma Swimwear" pop-up, available in the mall until August, a wide selection of beachwear suitable for both swimming and relaxing on the sand is offered at a 20% discount. "Nike Swim," known for its casual swimwear, is also offering products with vibrant patterns at a 10% discount.
Footwear and bags suitable for summer outings are also being introduced.
"Barrel" is showcasing "Mary Jane" aqua shoes designed to protect feet during water activities, as well as beach towels that can be worn fashionably after swimming. "Wiggle Wiggle" is offering bags made of polyester that resist sand and other debris, along with collaborative items with Kakao Friends such as arm tubes and floating tubes.
Additionally, at the "Africa Glasses" seasonal event running until June 26, customers can purchase sunglasses?an essential item for shielding eyes from the strong beach sunlight?at discounts of up to 40%.
A Shinsegae Centum City representative stated, "As design is becoming increasingly important for vacation looks, just as it is for everyday wear, we have prepared related pop-ups and products to coincide with the opening of the beach season."
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