On June 24, Dream Insight announced plans to establish a new division and hire specialized personnel in the second half of the year, in line with the activation of the artificial intelligence (AI) advertising market. The new division will be formed through internal personnel restructuring and recruitment.
The new division will develop advanced in-house advertising solutions tailored to various AI search services and establish marketing strategies. As AI analytical capabilities improve, making it possible to better understand user search intent, more sophisticated targeting in terms of ad exposure and formats is increasingly required.
With the generative AI market gaining momentum, service providers are accelerating efforts to monetize through the introduction of advertising. For example, Google has begun integrating ads into its generative AI search service, 'AI Overview,' and the AI advertising market is expected to enter a full-fledged phase as this trend expands globally.
Given the high investment and maintenance costs inherent to AI services, the need to build sustainable business models through advertising is accelerating. Dream Insight aims to secure a leading position in the market by proactively establishing its organization in response to the full-scale development of the AI advertising sector.
A company representative stated, "The existing keyword-based search advertising market is expected to undergo rapid changes as generative AI services become more widespread," adding, "We have decided to recruit relevant personnel and reorganize our teams to secure competitive advertising solutions optimized for AI search services and to gain an early foothold in the market."
The representative further added, "We will lead the AI advertising market by predicting market changes, responding proactively, and strengthening cooperation with global media and commerce platforms."
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