"Open Run for Healthy Bread"... Shinsegae Food's Boandmi Surpasses 200,000 Cumulative Visitors

50,000 Monthly Visitors in Four Months Since Launch
Leading the Wellness Bakery Trend

Shinsegae Food announced on the 24th that the cumulative number of visitors to the Boandmi (BO&MIE) branch at Shinsegae Department Store Gangnam, which opened in February, has surpassed 200,000.

Boandmi is a renowned boulangerie that originated in Paris, France, and is a bakery brand that reinterprets authentic Parisian breads and desserts with a modern sensibility, using a 100% handmade process. The brand's signature healthy bread line, made with "Foricher flour" produced through traditional French milling methods, as well as meal breads called "Viennoiserie" made with butter, milk, and eggs, are among Boandmi's flagship products. These healthy meal breads were previously difficult to find in Korea.

Shinsegae Food Boandmi Gangnam Branch Store Front. Shinsegae Food

In fact, Boandmi's signature healthy breads such as "Signature Sourdough," "French Baguette," and "Olive Tiger" are sold out every day, demonstrating their popularity. In particular, only 20 "Signature Sourdough" loaves are produced each day, leading to customers lining up at opening hours in hopes of purchasing them. Boandmi's "Chocolat Viennoiserie" and "Fig & Walnut Viennoiserie" have also become popular menu items, with cumulative sales surpassing 30,000 units.

A Shinsegae Food representative stated, "Boandmi is a brand focused on introducing the authentic French culture of healthy meal breads to Korea, reinterpreting the sensibility of Parisian boulangeries to suit local tastes. As a genuine boulangerie that was previously hard to find in Korea, Boandmi has become a word-of-mouth hotspot for healthy breads. We will continue to expand our healthy bread line and introduce new menu items to offer fresh bakery experiences, ensuring Boandmi's ongoing popularity."