Signage Installation at Spanish Stadium in September
Most Spanish Football Clubs Choose LG Electronics
Global Signage Market Expected to Grow Annually
LG Electronics is expanding its supply of commercial displays in Europe and North America, including stadiums in Valencia, Spain.
On June 22, LG Electronics announced that it will supply a total of 1,700㎡ of signage (electronic display boards) to the multipurpose stadium 'Roig Arena' in Valencia, Spain, which is scheduled to open in September. Roig Arena is the largest indoor stadium in Spain, with a capacity of up to 20,000 people, and will serve as the home stadium for the professional basketball team Valencia Basket Club, based in Valencia.
On the exterior wall of the arena, a 300㎡ eye-shaped LED (Light Emitting Diode) screen called 'The Eye' will be installed to greet visitors at the main entrance. Inside, installations will include a central scoreboard, a large LED screen measuring 76 meters in width, an auxiliary screen behind the stage, and ribbon boards surrounding the stadium.
LG Electronics is strengthening its leadership in the commercial display market by supplying signage to a wide range of sports facilities, from super-sized stadiums to small sports practice venues, in approximately 200 countries worldwide.
Rendering image of the 300㎡ eye-shaped LED (Light Emitting Diode) screen 'The Eye' to be installed outside the multipurpose stadium 'Roig Arena' in Valencia, Spain. LG Electronics.
Rendering image of the LED (light-emitting diode) signage (electronic display board) installed inside the multi-purpose stadium 'Roig Arena' in Valencia, Spain. LG Electronics.
LG Electronics signage is especially gaining attention in Europe and North America, the heartlands of popular sports. The high-resolution screens provide spectators with vivid on-site experiences. In addition, systematic management solutions are offered through the LG Business Cloud, including remote management and customized content distribution. The advertising effects, which serve as new revenue sources for B2B (business-to-business) customers, are also a key feature.
In Spain, most football clubs have chosen LG Electronics signage. A representative example is Atletico Madrid's home stadium, 'Civitas Metropolitano,' where high-performance LED screens exceeding 2,000㎡ and LED ribbon boards stretching over 400 meters have been installed. At Real Sociedad's 'Reale Arena,' more than 800 signage units have been supplied, not only for scoreboards and ribbon boards but also for player facilities.
In 2021, LG Electronics also supplied signage to 'Wembley Stadium,' the largest stadium in the UK with a maximum capacity of 90,000 people. This included a super-sized signage measuring 57 meters in width and 7.5 meters in height, for a total area of 840㎡. LG Electronics signage has also been installed at 'Etihad Stadium' and 'Ashton Gate Stadium' in the UK, 'Deutsche Bank Park' in Germany, and 'Jan Breydel Stadium' in Belgium.
In the United States, LG Electronics supplied about 842㎡ of signage, including the main scoreboard and large ribbon boards, to the Boston Red Sox's home stadium 'Fenway Park' in April this year. At the beginning of this year, a ribbon board was also installed at 'Mercedes-Benz Stadium.'
According to market research firm Omdia, the global LED signage market, including sports facilities, is expected to grow at an average annual rate of about 13.4% and surpass 14 trillion won by 2029.
Baek Kimoon, Executive Vice President and Head of the ID Business Division at LG Electronics, said, "LG Electronics is revolutionizing the B2B customer experience in the global signage market through differentiated solutions and product lineups," and added, "We will continue to expand the supply of differentiated commercial display solutions to various on-site locations for our customers, including the sports sector."
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