Gaining Attention as a Leading K-Beauty Brand
K-medical beauty brand Dr. Reborn has expanded its reach to global consumers by officially launching in the KOCOCITY store of City Duty Free at Incheon International Airport Terminal 1, through a partnership agreement with distribution specialist Nexus Corporation. Upon entering the store, Dr. Reborn’s flagship products quickly attracted significant attention and are selling rapidly.
Located at Store 16 (Gate 30) in Terminal 1 of City Duty Free, KOCOCITY is a K-beauty specialty select shop that curates leading Korean cosmetics and lifestyle brands, and is the largest store of its kind within Incheon International Airport’s duty-free area. Under the concept of "KOREA COSMETICS CITY," it introduces the excellence and diversity of Korean beauty to global travelers.
With this launch, Dr. Reborn began selling its best-selling product line, and, even without separate promotions, the brand has rapidly gained word-of-mouth popularity thanks to its outstanding product quality and strong brand trust. In particular, the exosome collagen mask pack line for skin hydration and elasticity care is recording high sales on site.
A Dr. Reborn representative stated, "It is very meaningful for us to enter KOCOCITY at City Duty Free in Incheon Airport, which is a representative K-beauty hub of Korea," adding, "We will continue to actively showcase Dr. Reborn’s differentiated products and brand philosophy to global consumers."
Through this launch, Dr. Reborn plans to strengthen its connection with both domestic and international consumers and further solidify its position as a global beauty brand.
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