On June 20, iM Securities announced that it will operate a pop-up store called "Mint Wonderland" in collaboration with iM Financial Group at "TUNE" on the 6th floor of The Hyundai Seoul until June 30.
This pop-up store has been organized to provide potential customers with an experience of the iM brand, under the concept of "A magical mint land where you find your own investment preferences."
iM Securities plans to offer engaging experiential content at the "Preference Fitting Zone," where beginner investors and others can discover their investment preferences.
Visitors can take a "Wealth Potential Test" using tablets installed on-site, which guides them through eight categories of investment preferences, such as "Insight King," "Opportunist," and "Stability Seeker." After identifying their investment style, visitors can take a photo with iM Financial Group characters against a background that reflects their results, and receive a photo card as a keepsake to intuitively remember and collect their investment preference. In addition, a voucher will be provided that can be exchanged for fractional Apple stock worth 10,000 KRW.
At the "Mint Lucky Zone," visitors who subscribe to iM Financial Group's official YouTube channel, "iM Town," will have the chance to win iM Financial Group merchandise such as mood lamps and keyrings through a lucky draw.
An iM Securities representative stated, "This pop-up store was designed to help beginner investors, including the MZ generation, experience finance in a more accessible and enjoyable way," adding, "We will continue to enhance accessibility and interest in finance through a variety of experiential content tailored to our customers' perspectives."
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