Park Chunmae, Doctoral Student,
Receives Outstanding Presentation Paper Award
for Research on Development Strategies
for DJI's Consumer Drone Global Market Marketing
National Pukyong University (President Bae Sanghoon) announced that Park Chunmae, a doctoral student in the Interdisciplinary Program of Management Consulting, received the Outstanding Presentation Paper Award in the Emerging Scholars Session at the 2025 Summer Conference of the Korean Association of Trade and Commerce (President Kim Taejung).
Park Chunmae, Doctoral Student. Provided by National Pukyong University
Park Chunmae was recognized with this award for presenting her research, "A Study on the Development Strategy of DJI's Global Market Marketing through SWOT-AHP Analysis" (supervised by Professor Lee Chunsu), at the conference recently held at Chungnam National University. The research was based on the latest research trends.
In this study, she analyzed the situation in which DJI, a Chinese drone company, faces the dual challenges of commercializing its technological superiority and addressing increasingly segmented market demand in the global marketing strategy. She was recognized for presenting research results that demonstrated how DJI can maintain its technological leadership while formulating precise development strategies to respond to the intensifying global competition and pressures arising from segmented user demand.
She received high praise for revealing, through global market marketing analysis, analysis of marketing strategies in the drone industry, and empirical case studies, that the most critical factor in DJI's global market marketing strategy for consumer drones is to continuously secure industry-leading technology in real time and expand its competitive advantage.
The 2025 Summer Conference of the Korean Association of Trade and Commerce was held under the theme "Trade and Commerce Issues and Responses of Korean Companies in the Era of Trump’s Second Term," and included academic seminars and graduate student paper presentation contests across fields such as international business, trade and investment, and trade and commerce.
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