Hyundai Motor Company announced on June 20 that it has launched the 'Nexo Love Call Campaign' starting from June 19, aiming to share its eco-friendly values and vision for hydrogen mobility.
Through this campaign, Hyundai is delivering the message, "Can you join us on the journey of hydrogen mobility that emits only water without CO₂?" to prominent figures from various fields, inviting them to participate in the journey of The All-New Nexo.
For the first participant in this campaign, Hyundai has extended the invitation through a variety of channels, including outdoor advertisements, cinema ads, and Hyundai's official YouTube and Instagram accounts.
The advertisement features images and messages that include glasses and a suit?items that hint at the identity of the person?as well as the phrase 'Dear. MC Yoo.' If this individual responds, Hyundai plans to collaborate with them to further promote the campaign.
Hyundai has also prepared a customer participation social networking service (SNS) event to encourage customers to join the Nexo Love Call Campaign.
From June 19 to July 3, for two weeks, customers can tag friends who participate in eco-friendly activities on Instagram and post a message supporting the hydrogen mobility journey of The All-New Nexo. Participants will be entered into a drawing to win prizes such as a Bang & Olufsen speaker and zero-waste kits, including eco-friendly soap and toothbrushes.
A Hyundai representative stated, "Through this campaign, we hope Hyundai's vision for hydrogen mobility will become widely known and resonate with many people."
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