Lotte Card Sponsors "Hope Market" to Support Yeongnam Wildfire-Affected Farmers

Support for Event Operation, Promotion, and Souvenirs

Lotte Card announced on June 20 that it participated as a sponsor in the "Hope Market for Wildfire-Affected Areas," hosted by the Seoul Metropolitan Government and MBC, where it assisted with the market's operation and delivered support funds to farming households affected by wildfires.

People who participated in the "Hope Market for Wildfire-Affected Areas," sponsored by Lotte Card and co-hosted by the Seoul Metropolitan Government and MBC, are taking a commemorative photo on the 19th at the MBC Sangam Culture Square in Sangam-dong, Mapo-gu, Seoul. From the right, Jung Donghoon, Head of Strategy Division at Lotte Card (second from right), and from the left, Park Taekyung, Vice President of MBC, Kim Taekyun, First Deputy Mayor of Seoul, and Shin Hoon, Secretary General of Hope Bridge National Disaster Relief Association. Lotte Card
Photo by Lotte Card

The Hope Market for Wildfire-Affected Areas was held for three days starting June 17 at the MBC Sangam Culture Square in Mapo-gu, Seoul, to support sales channels for farming households in the Yeongnam region affected by wildfires. More than 50 farming households from seven cities and counties participated, selling their agricultural and marine specialty products directly.

Jung Donghoon, Head of Strategy Division at Lotte Card, attended the support fund delivery ceremony held on site the previous day and delivered 10 million won in support funds for wildfire-affected farming households to Hope Bridge National Disaster Relief Association.

Lotte Card, as a sponsor, provided operational funds for the market to the Seoul Metropolitan Government and MBC. The company also promoted the market using the DigiRoca app and social networking services (SNS).

All customers who made purchases of 30,000 won or more at the market received an eco-friendly bag. The bags were produced by Art Impact, a local creator participating in Lotte Card's environmental, social, and governance (ESG) campaign "Think Us."

Through the Think Us campaign, Lotte Card supports "local creators" who practice eco-friendly product sales, local employment, and the utilization of regional resources.

A Lotte Card representative stated, "Lotte Card has been putting into practice the values of regional coexistence and environmental protection through the ESG campaign Think Us," and added, "We participated as a sponsor as part of the Think Us campaign because we sympathize with the purpose of the event, which is to help affected farming households recover quickly."