Unchanging Refreshment... Korea's Iconic Carbonated Drink "Chilsung Cider"

Lotte Chilsung Beverage, Iconic for "Cider"
Introducing the New Product: "Chilsung Cider Zero Orange"

Chilsung Cider from Lotte Chilsung Beverage is synonymous with "cider" and is another name for nostalgia. More than just a beverage, Chilsung Cider has become an icon of shared experience that connects eras and cultures, allowing multiple generations to enjoy it together while giving each person unique meanings and memories, thus continuing its legacy.

Lotte Chilsung Beverage is diversifying its product lineup to keep pace with changing trends while maintaining the unique identity of Chilsung Cider. In particular, the "Chilsung Cider Zero" product, launched with the concept of Healthy Pleasure in mind, has maintained the original taste and aroma of the classic product but can be enjoyed without concerns about calories, which has led to its steady popularity.

Recently, the company released a new product, "Chilsung Cider Zero Orange." Chilsung Cider Zero Orange is designed around the concept of "the most refreshing zero," offering a crisp cider with a burst of tangy orange flavor. With zero calories, it can be enjoyed anytime and anywhere without guilt, and it delivers the same level of carbonation as the original product for a thrilling refreshment. To convey the unique brand identity of Chilsung Cider, the beverage is presented in a transparent form.

Looking ahead, Chilsung Cider plans to increase the use of recycled plastic PET bottles and continue improving eco-friendly packaging materials, thereby fulfilling its social responsibility as an environmentally friendly brand through a variety of activities that contribute to the circular economy.

A representative from Lotte Chilsung Beverage stated, "Chilsung Cider has shared the joys and sorrows of Korea throughout the ages, and we will continue to do our utmost so that it remains a beloved carbonated beverage brand, chosen by customers of all ages."