Gyeonggi Tourism Organization Holds 'Gyeonggi MICE Day' in Suwon on the 18th

Gyeonggi Tourism Organization held the '2025 Gyeonggi MICE Day' on the 18th at 111CM, a complex cultural space in Suwon.

MICE is an acronym for Meetings, Incentives, Conventions, and Exhibitions/Events, and refers to an industry that attracts large numbers of tourists. Its significance is growing.

The event, held under the theme 'Rest in MICE as well,' featured a variety of programs, including a wellness special lecture, an aroma experience booth, an introduction to Gyeonggi-do's MICE support system and venues, and one-on-one business meetings.

Gyeonggi Tourism Organization held the '2025 Gyeonggi MICE Day' on the 18th at 111CM, a complex cultural space in Suwon. Photo by Gyeonggi Tourism Organization

In particular, the core details of the 'Gyeonggi MICE Support System' were introduced through a video featuring Gyeonggi Tourism Organization staff. Gyeonggi Province also presented this year's features and detailed information about the support system. During the 'Gyeonggi MICE Venue Introduction' session, examples of actual use of major MICE facilities and unique venues in the province were shared.

At the one-on-one business meeting, which included a total of 14 venues and related organizations, participants received detailed information on the latest MICE facilities and support systems, and had a meaningful time sharing information and strengthening their network.

A representative from Gyeonggi Tourism Organization said, "This event was held at 111CM, one of Gyeonggi's unique venues, providing a great opportunity to see actual use cases firsthand. We will continue to actively promote the province's MICE infrastructure and carry out practical marketing activities so that academic associations and industry stakeholders will consider and select Gyeonggi Province as their top choice for hosting events."