FSN "Maximizing Performance by Integrating AI with Marketing and Data Expertise"

On June 19, FSN announced that it is maximizing the performance of advertisers and brands by combining advertising marketing with vast user data and actively applying artificial intelligence (AI) technology.

Despite last year's economic downturn and the slump in the advertising market, FSN recorded its highest-ever annual revenue. In the first quarter of this year, the company achieved its highest sales and operating profit for the same period.

The core of these achievements lies in management efficiency, FSN's advertising marketing capabilities, its data-driven marketing system, and its 'AI Driven' strategy. Through subsidiaries such as Adqua Interactive, Motherbrain, Recobell, and NMG, FSN has established a system that enables one-stop execution across all areas of advertising, including performance marketing, search advertising, and content management. Through 'Cauly,' the largest mobile ad network in Korea, FSN has secured data from 12,000 media outlets and 40 million users. This forms the foundation for the most efficient and performance-driven advertising and campaign operations.

FSN is actively incorporating AI technology into its integrated advertising marketing and data capabilities to maximize advertising marketing performance. The company has established a dedicated AI organization, 'Aidea Lab.', within its subsidiary Adqua Interactive. Boosters has developed the AI marketing platform 'Creathex.ai,' which is now being used throughout actual campaigns. Most subsidiaries, including Cauly, Recobell, and Bitnal, are also actively applying AI technology, providing advertisers and brands with faster, more sophisticated, and more efficient marketing solutions.

FSN is already actively utilizing AI across all areas of digital marketing, including TV and video advertising, digital advertising, SNS content management, and media optimization. The application of AI technology maximizes campaign efficiency, which in turn leads to a visible increase in ROAS (Return on Advertising Spend) for advertisers and brands.

Last year, the AI advertising campaign for 'Daedamo,' a hair loss specialist community, jointly conducted by Adqua Interactive and Boosters, won the grand prize at the Korea Digital Advertising Awards. Recently, the 'Hairbnb' campaign has once again attracted attention. This campaign analyzes initial user data of people with hair loss using AI and matches them with a travel destination somewhere in the world. The campaign increased both participation rates and brand response through the combination of innovative creativity and AI technology.

Seo Jeonggyo and Park Taesoon, co-CEOs of FSN, emphasized, "The advertising industry is undergoing significant changes due to the rapid advancement of AI, and while it is sometimes perceived as a major crisis, FSN is leveraging it as its greatest opportunity," adding, "We will contribute to the continued growth of brands as a leading marketing company that best utilizes the AI era."