Meta to Launch 'Prada Smart Glasses'

Full-scale Expansion into the Wearable Market

Meta Platforms (Meta) plans to launch smart glasses in collaboration with luxury brand Prada and sports brand Oakley, according to a report by U.S. business media outlet CNBC on June 17 (local time).

Meta CEO Mark Zuckerberg wearing the augmented reality (AR) smart glasses "Orion." Photo by Yonhap News

According to the report, Meta and EssilorLuxottica are planning to release AI-powered smart glasses under the Prada and Oakley brands. EssilorLuxottica, which owns Ray-Ban and Oakley, has been collaborating with Meta since 2021 to introduce Ray-Ban-branded smart glasses equipped with cameras and speakers.

Meta announced on social media the previous day that it had launched an "Oakley | Meta" Instagram account, teasing that "the next evolution arrives on June 20."

The Oakley-Meta smart glasses are expected to feature technology similar to the second-generation Ray-Ban-Meta smart glasses released in 2023. CNBC evaluated the addition of the Prada brand as Meta's first step toward integrating wearable devices with more fashion brands.