‘Yangsan, a Tourism City Led by Its Citizens’ Officially Takes Off
Active Role Expected from ‘Yangsan Tourism Ambassadors’ on the Ground
On June 18 at 2:00 p.m., Yangsan City, Gyeongnam held the '2026 Yangsan Visit Year Citizen Promotion Group Pre-Education and Launch Ceremony' at the Yangsan Business Center Convention Hall, marking the official first step toward creating a tourism city together with its citizens.
This launch ceremony served as a preliminary event for the successful promotion of the '2026 Yangsan Visit Year,' which is being pursued to commemorate the 30th anniversary of the city's elevation to city status. The event was attended by approximately 350 people, including about 300 members of the Citizen Promotion Group, as well as representatives from the Yangsan City Council and local organizations and institutions, making it a great success.
During the pre-education session held prior to the ceremony, explanations were provided regarding the direction and roles of the Citizen Promotion Group. The '2026 Yangsan Visit Year' is a participatory tourism project led by citizens, and this was a meaningful occasion to reaffirm the commitment to building 'Yangsan, a tourism city created by its citizens.'
Going forward, the Citizen Promotion Group will carry out citizen-centered tourism marketing activities, including ▲SNS promotion of local tourism ▲participation in festivals and campaign sites ▲support for event operations. They are expected to serve as 'Yangsan Tourism Ambassadors,' actively promoting tourism both in daily life and on the ground.
Yangsan City plans to use this Visit Year not only to attract tourists, but also as a turning point to enhance the city's overall competitiveness by revitalizing the local economy, spreading cultural values, and fostering civic pride.
Mayor Na Dongyeon emphasized, "Just like Hwangsan Park, which has emerged as the number one hotspot nationwide among people in their 60s and older, what lingers longest in the memories of tourists is not just the scenery, but the culture and warm smiles created together by our citizens," and urged, "Let us realize together the vision of Yangsan as a citizen-led tourism city."
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