On June 18, Dongkook Pharmaceutical announced the launch of the limited-edition "Madeca All Day Summer Edition" from its dermacosmetic brand Centellian24 to mark the start of the summer season.
The newly released "Madeca All Day Summer Edition" is a summer special set that includes "Sun Madeca Cream," which protects the skin from midday UV rays, and "Madeca Cream Tight Lifting," which provides elasticity and lifting care overnight.
"Madeca Cream Tight Lifting" delivers 2.5 times stronger anti-aging effects compared to the existing "The Madeca Cream" through a three-step skin slow-aging mechanism. It contains "Complex-TECA," based on Dongkook Pharmaceutical's key ingredient TECA derived from Centella Asiatica, and addresses multiple skin concerns such as elasticity, brightening, and hydration all at once. In addition, the Moving-TECA™ technology, which improves the absorption speed, depth, and amount of active ingredients, helps deliver these ingredients deep into the skin for firmer and healthier skin.
The included "Sun Madeca Cream" is a daily care product that combines the various effects of the bestselling "Madeca Cream"'s core ingredient TECA (quantitative extract of Centella Asiatica) with daily UV protection (SPF35·PA++). It contains Ice-TECA™, a proprietary ingredient developed by Dongkook Pharmaceutical, which provides a cooling effect by lowering skin temperature by an average of -4°C. The product is proven to improve signs of aging caused by infrared (heat), and it also helps with antioxidant care for pigmented areas irritated by UV rays and improves photoaging from sun exposure. Its non-sticky and smooth texture allows for comfortable use even in hot weather.
The "Madeca All Day Summer Edition" package features a gradient design that visually represents the passage of time from day to night in the summer sky, with bright and vibrant colors that add a refreshing touch suitable for the summer season.
A Centellian24 representative at Dongkook Pharmaceutical stated, "We have launched this special set to provide an all-day solution for skin that can easily become fatigued due to intense heat and strong UV rays," and added, "We hope that the 'Madeca All Day Summer Edition,' which offers hydration, daily UV protection, and lifting and elasticity care, will help you achieve healthier skin this summer."
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