Introducing a 'One-Stop Package' for Platform Entry, Marketing, and Logistics
Shorter Delivery Times Using Southeast Asia Logistics Centers
"Expanding Sales Channels for Small and Medium Sellers... Achieving Mutual Growth"
On June 18, CJ Logistics announced that it is supporting the global expansion of K-brands with a comprehensive overseas e-commerce solution that enables a one-stop process for everything from joining shopping platforms to marketing and logistics.
On the 17th, the scene at the 'K-Brand Southeast Asia and Japan TikTok Shop Entry Roadmap Seminar' held at CJ Human Resources Center in Jung-gu, Seoul. Provided by CJ Logistics
The previous day, CJ Logistics held the 'K-Brand Southeast Asia and Japan TikTok Shop Entry Roadmap Seminar' together with global video platform TikTok at the CJ Human Resources Center in Jung-gu, Seoul, and introduced its 'Cross-Border E-commerce (CBE) One-Stop Package.' This package is an integrated service that bundles the entire process required for overseas e-commerce expansion?including platform entry, content planning, marketing, payment, and logistics?into a single solution.
The seminar was attended by TikTok Shop, TikTok’s in-app shopping platform; WitU, a company specializing in short-form advertising and marketing; and Payoneer, a financial solutions provider. More than 170 representatives from domestic brands hoping to expand overseas were also present.
CJ Logistics introduced its logistics management strategies and customized logistics services to support sellers’ entry into overseas markets. In particular, CJ Logistics leverages over 60 hubs operating in six countries?including Singapore, Malaysia, and Thailand?to quickly respond to logistics demand across Southeast Asia. Delivery times are shortened by about five to six days compared to direct shipping from Korea, allowing local consumers to receive products within one to two days after placing an order.
In addition, CJ Logistics uses its proprietary logistics system to comprehensively manage order information and logistics center inventory data received from multiple countries, providing sellers with real-time logistics operation updates. CJ Logistics expects that systematic logistics operations, combined with partner collaboration in marketing and payment, will help simplify the complex process of entering overseas e-commerce markets.
TikTok, as a partner, presented strategies for expanding commerce using TikTok Shop. TikTok Shop has shown rapid growth, with the number of brands joining increasing from 700,000 in 2023 to 1.1 million in 2024. Its influence as a commerce platform directly connecting brands with consumers worldwide is also growing. The global expansion of Korean brands using this platform is expected to accelerate.
WitU introduced content strategies for operating TikTok Shop in Southeast Asia. The company presented practical marketing solutions to boost seller sales, such as planning customized content for product categories and customer segments and creating advertisements with local creators. Payoneer explained how to open global accounts, outlining a structure that enables sellers to receive overseas sales proceeds from TikTok Shop more efficiently and securely. Afterwards, each partner company provided individual consulting at 1:1 consultation booths set up at the venue.
CJ Logistics predicted that, as the content-based commerce market centered on global short-form video platforms grows rapidly, small and medium-sized sellers with little overseas e-commerce experience and an urgent need to develop sales channels will especially benefit from these services.
Jang Youngho, Head of the IFS Division at CJ Logistics, said, "We will serve as a key logistics partner to help Korean brands leading the K-Wave enter and grow stably in the Southeast Asian market," adding, "Based on our dense global logistics network, we will actively support K-sellers’ overseas e-commerce expansion and pursue mutual growth."
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