Relaxed Criteria for Gold and VIP Tiers
Integration of Low-Efficiency Coupons, Enhanced Discount Benefits
Gongyoung Home Shopping announced on June 18 that it will completely overhaul its customer tier system starting July 1.
Going forward, Gongyoung Home Shopping will operate a total of five customer tiers: Welcome (new customers), Family (at least one purchase), Gold (at least two purchases and 200,000 won spent), VIP (at least three purchases and 300,000 won spent), and SVIP (at least ten purchases and 1,000,000 won spent). The qualification criteria for Gold and VIP tiers, which previously required spending 300,000 won and 500,000 won respectively over three months, have been lowered to 200,000 won and 300,000 won. This measure is intended to enhance consumer benefits in celebration of the company's 10th anniversary since its launch on July 14, 2015.
The company analyzed coupon usage rates by tier, integrated low-efficiency coupons, and strengthened discount benefits. Every month, Family members will receive one 3% coupon, Gold members will receive two 5% coupons, and VIP members will receive one 10% coupon and two 5,000 won coupons. The minimum purchase amount required to use these coupons has also been lowered from 50,000 won to 40,000 won.
The highest tier, SVIP, will receive additional rewards points. With every purchase, 3% of the payment amount will be credited as rewards points, up to a maximum of 5,000 won per month. SVIP members will also receive one 15% coupon usable on purchases over 50,000 won, one 10% coupon usable on purchases over 40,000 won, and two 5,000 won coupons each month.
A Gongyoung Home Shopping representative stated, "We have revamped the tier system so that more customers can benefit as we celebrate our 10th anniversary," adding, "We will continue to expand our exclusive benefits and strive to increase customer satisfaction in the future."
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