Gwangju Shinsegae Sees Active Expansion of Outdoor Brands into Casual Wear

Snow Peak and DOD Gain Popularity

Gwangju Shinsegae Co., Ltd. (CEO Lee Donghoon) announced that customers can visit the Discovery store on the 7th floor of the main building, which pioneered the entry of outdoor brands into the casual wear market.

According to Gwangju Shinsegae on the 17th, Discovery recommends the Freshvent Training Short-Sleeve Anorak as a model suitable for both everyday life and outdoor environments.

An employee at Snow Peak on the 7th floor of the main building of Gwangju Shinsegae is posing while wearing the Route Standneck Windbreaker, which is suitable for everyday life and camping. Provided by Gwangju Shinsegae

The Freshvent Training Short-Sleeve Anorak model uses functional cooling materials to provide a comfortable wearing experience.

Among the various brands at Gwangju Shinsegae, the outdoor brands that have recently entered the casual wear market are 'Snow Peak' and 'DOD.' Snow Peak is a specialized outdoor brand with a strong fan base, often referred to as 'Snow Picker.' Snow Peak, which has gained expertise through manufacturing camping equipment, is evolving from a brand proposing an outdoor lifestyle to one that creates value in everyday life. In line with this direction, Snow Peak has expanded beyond outdoor gear into casual wear, receiving a positive response from consumers.

On the 7th floor of the main building at Gwangju Shinsegae, Snow Peak recommends the Route Standneck Windbreaker for customers who move seamlessly between camping and everyday life. Its excellent elasticity and water-repellent finish help maintain optimal condition even during outdoor activities.

The global camping brand DOD, which newly opened at Gwangju Shinsegae Play Spot in February, is also receiving a strong response from consumers with its casual wear infused with outdoor sensibility.

DOD, which has gained popularity by introducing uniquely designed camping gear, differentiates its casual wear by using colors such as khaki. Thanks to the popularity DOD has built as a global camping brand, there is a steady stream of customers seeking DOD apparel.

Kim Yooncheol, head of the fashion team at Gwangju Shinsegae, said, "The expansion of outdoor brands with functional features into the casual wear market is expected to continue," adding, "We hope many customers will visit Gwangju Shinsegae, where they can find a wide variety of products all in one place."