Expansion of Multi-Carton Product Lineup
On June 17, Haitai Ice Cream announced the launch of its new product, 'Babambite Mini', under its flagship brand Babamba.
Babambite Mini is part of a mini product series following last year's 'Nougatbite Mini', and is designed so that Babamba can be enjoyed conveniently in bite-sized pieces. The product preserves the original chestnut-flavored cream of Babamba and features an additional chestnut-flavored coating to deliver a richer chestnut taste.
Another feature is the product's chestnut-shaped form and the individually packaged design, each with a cute facial expression. Each box of Babambite Mini contains ten individually wrapped pieces.
Haitai Ice Cream plans to continuously expand its lineup of various mini-sized multi-carton products, following Nougatbite Mini and Babambite Mini.
A Haitai Ice Cream representative said, "Babambite Mini is a product that allows you to enjoy Babamba in an adorable size," and added, "We hope that people will enjoy the long-loved Babamba in a variety of ways."
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