Day1 Company: "Coloso Japan Surpasses 1 Billion Yen in Annual Payment Volume"

Achieving Results with Locally Tailored Content

Day1 Company announced on the 17th that its job skill education brand, Coloso, has achieved three consecutive years of sales growth in the Japanese market, continuing its rapid growth trend.

According to Day1 Company, Coloso Japan, the company's flagship brand in the Japanese market, recorded a total payment volume of 1.07 billion yen (30 billion KRW) last year, representing a 16.3% increase compared to the previous year. The company cited differentiated content and a locally tailored marketing strategy as the main drivers of this growth. Currently, Coloso Japan offers more than 620 online educational content titles, with 45% of them being original content specifically tailored for the Japanese market.

Day1 Company announced on the 17th that its job skill education brand, Coloso, has achieved three consecutive years of sales growth in the Japanese market, continuing its rapid growth trend. Day1 Company

Recently, Coloso Japan has been expanding its content offerings to include areas such as figure making, voice acting, flower design, and self-employment know-how. A representative from the Day1 Company Japan business division explained, "Japan is a market where the apprenticeship model of education has traditionally been well-developed, but with digital transformation, demand for online education is surging. Coloso's practical, work-focused content is leading this market shift and has established a unique position in the local education market."

Day1 Company entered the Japanese market in 2021 without establishing a local subsidiary, and began operating a local office in Marunouchi, Tokyo last year. The local workforce started with just two people, but thanks to the rapid growth of Day1 Japan, it has now increased to ten. These employees are focused on developing original local content and marketing activities.

Lee Kangmin, CEO of Day1 Company, stated, "The success of Coloso Japan is proof of the global competitiveness of Korean adult education content. We will continue to achieve success in the global market with differentiated content tailored to local markets."