KT&G Launches 'Lil Solid Ez'... "Up to 33 Sticks Usable"

Enhanced Convenience and Value
Three Consecutive Uses Within 15 Minutes Possible

KT&G announced on June 17 that it will launch the heated tobacco device 'Lil Solid Ez'.

'Lil Solid Ez' is a new solid device product from KT&G, following last year's 'Lil Solid 3.0'.

This new product can be used for up to 33 sticks on a full charge, boasting the highest usage capacity among electronic cigarette devices currently on the market. It allows for three consecutive uses within 15 minutes, and the device is lightweight at 77g.

Photo of the 'Lil Solid Ez' product. KT&G

Lil Solid Ez will be available first at five exclusive Lil brand stores called 'Lil Minimalium' and through the online 'Lil Store' starting June 18. From June 25, sales will expand to 'Lil Station' locations nationwide and the Naver online store. The recommended retail price is 59,000 won, but with promotional discounts, it can be purchased for 39,000 won. The dedicated solid stick 'Fiit' has been sold at a reduced price of 4,300 won per pack since a 200 won price cut on May 1.

Hong Daehwa, Head of NGP Business Division, said, "We focused on enhancing user convenience, differentiating the product with core features and a slim design," adding, "We will continue to develop products that meet consumer needs based on our proprietary innovative technology and strengthen our competitiveness in the global electronic cigarette market."