RM Appointed as Samsung Art TV Ambassador: "Hope to Connect People with Art in Everyday Life"

RM's Commentary Released on Art Store
Special Talk Session at Switzerland's 'Art Basel'
Over 3,500 Artworks Available on Samsung TVs

Samsung Electronics has appointed RM of BTS as the official promotional ambassador for Samsung Art TV.

On June 17, Samsung Electronics announced that it will release "RM Artwork Comments," featuring RM's commentary on artworks in the Art Store. RM will share his perspectives on selected pieces, helping Samsung Art TV users enjoy the works in a more diverse and engaging way.

As part of his role as ambassador for Samsung Art TV, RM will attend "Art Basel in Basel," the world's largest art fair, held at Messe Basel in Switzerland from June 19 to 22 (local time). He will also host a special talk session on June 18 (local time). RM's activities and behind-the-scenes stories at Art Basel will be shared through the Samsung Electronics Newsroom.

This collaboration between RM and Samsung Art TV is expected to provide more people with easy access to art.

This year, Samsung Electronics has expanded the Samsung Art Store?previously available only on the lifestyle TV "The Frame"?to Neo QLED (Quantum Dot Light Emitting Diode) and QLED models, enabling more consumers to enjoy their own art gallery through Samsung TVs.

BTS RM selected as the promotional ambassador for Samsung Electronics Art TV. Samsung Electronics.

The Samsung Art Store is an art subscription service available through Samsung TVs, offering over 3,500 works from world-renowned museums and artists in 4K quality.

RM stated, "As someone who finds deep inspiration and comfort in appreciating a variety of artworks, this collaboration with Samsung Art TV is truly meaningful to me. I hope that through this collaboration, more people will be able to connect with art in their daily lives."

Lee Heon, Executive Vice President of the Visual Display Business at Samsung Electronics, said, "RM's passion for art and culture closely aligns with Samsung's vision to broaden access to art through technology. We hope that RM's insightful commentary, based on his deep appreciation for art, will help customers enjoy artworks in a more colorful and engaging way."

Recently, Samsung Electronics exclusively released the Art Basel in Basel collection on the Samsung Art Store. After unveiling the Art Basel Miami Beach collection in December last year and the Art Basel Hong Kong collection in March this year, Samsung is continuing its role as the official display partner of Art Basel by introducing the Art Basel in Basel collection this month.