K-pop Concerts at KSPO DOME on June 19 and 21
International Conference on Content and Related Industries on June 20
Exhibition and Experience Hall at Handball Gymnasium
The major Hallyu festival, "2025 MyK FESTA," will be held from June 19 to 22 in and around Olympic Park.
MyK FESTA is hosted by the Ministry of Culture, Sports and Tourism and organized by the Korean Foundation for International Cultural Exchange. The event will feature a variety of programs, including performances, an international conference, industry exhibitions, and export consultations.
MyK FESTA serves as a venue where culture and industry intersect, broadly introducing the latest lifestyle trends and related industries centered on Hallyu content to global Hallyu fans interested in K-pop, online video services (OTT), and other K-content. The festival is expected to provide Hallyu fans with opportunities to experience Hallyu firsthand, while opening up possibilities for business expansion and international exchange for domestic and overseas companies.
On June 19 and 21, the opening and third days of the festival, K-pop concerts will be held at KSPO DOME (formerly Olympic Gymnastics Arena). The June 19 concert will feature N.Flying, WayV, Lee Youngji, aespa, ILLIT, Hearts2Hearts, Newbeat, and Ahop-i. The June 21 concert will showcase Lyn, Heize, NCT TEN, Chungha, Lee Mujin, ITZY, BE'O, and TNX.
On June 20, an international conference will take place, bringing together domestic and international experts from the content and related industries. Participants include Mike Van, CEO of Billboard, Daniel Jin, Head of Asia-Pacific Marketing at Visa, Choi Jongil, CEO of ICONIX, Lee Youngah, CSO of Olive Young, Lee Doyoon, director of the Netflix series "Severe Trauma Center," and Lee Jongbeom, author of the webtoon "Dr. Frost." They will discuss the growth potential and scalability of the K-content industry. The conference will be hosted by BoA, a pioneering Hallyu singer. Anyone interested can participate by reserving through Naver.
On the final day, June 22, more than 10 domestic performing arts teams that have received acclaim on overseas stages, including Akdangwangchil and Yuhuiska, will present a variety of performances.
During the festival, the Handball Gymnasium will host an exhibition and experience hall featuring more than 100 domestic companies from diverse fields such as drama, webtoons, food, and daily life. Visitors can directly experience and enjoy not only K-content but also Korean lifestyle and culture integrated with K-content. The exhibition will include a wide range of popular brands among foreign tourists, such as the three major terrestrial broadcasters (KBS, MBC, SBS), the Korea Animation Producers Association, ICONIX (Janmang Loopy), Samjin Eomuk, Jeonggwanjang, Maeil Dairies, LF Fashion, and Hyundai Outlet, offering a rich array of attractions and experiences. In the corridors of the Handball Gymnasium, a large-scale photo exhibition highlighting famous domestic actors will be held, along with a photo zone for commemorative pictures.
On the event stage at the Handball Gymnasium, there will be talks and lectures for both content industry professionals and Hallyu fans, as well as meet-and-greet events with K-pop artists. The Korea Music Label Industry Association will host the "KINDIE Summit," focusing on music experts and examining the trends and future directions of the music industry from multiple perspectives. Experts in K-food, intellectual property (IP), and content will engage with the audience through lectures. Speakers include Park Yongjun, CEO of Samjin Eomuk, Song Junghoon, CEO of Yuta Cupbap, Baek Jimin, director at MNB, Noh Heeyoung, CEO of Food & Beverage Research Institute, and Lee Nakjun, author of "Severe Trauma Center." Rookie K-pop artists Newbeat and TNX will hold fan signing events to interact with Hallyu fans from Korea and abroad.
At Haneol Square in Olympic Park, companies such as HiteJinro Beverage and Dong-A Pharmaceutical, as well as food and beverage brands like What a Bread, Cheong23, and Yogurt World, will operate pop-up stores, presenting a wide variety of K-food that spans both tradition and the latest trends.
A business export consultation event will also be held, with participation from more than 160 domestic companies seeking overseas expansion and over 170 overseas buyers.
During the festival, the Ministry of Culture, Sports and Tourism plans to support a comprehensive experience of Korean culture by operating a free shuttle bus three times a day for foreigners, linking Olympic Park and Dongdaemun Design Plaza (DDP), in conjunction with the "Korea Beauty Festival" held at DDP.
More detailed information about MyK FESTA can be found on the official website and social media channels.
Yoon Yangsu, Director General of International Cultural Promotion Policy at the Ministry of Culture, Sports and Tourism, stated, "We hope that this MyK FESTA will provide new experiences and inspiration for Hallyu fans around the world who love Hallyu content, and that it will also offer practical opportunities for our industry to expand overseas. The Ministry will use this event as an opportunity to further broaden the scope of Hallyu, and in the long term, we aim to develop MyK FESTA into a representative expo for the cultural industry, similar to the Consumer Electronics Show (CES)."
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