Shinsegae Chairwoman's Daughter Moon Soyoon Debuts as Idol Despite Family Opposition: "People Doubt Me, But I'm Sincere"

Overcoming Family Opposition to Debut in a Co-ed Group
"Cutting Back on Sleep for College Entrance... I Will Prove My Sincerity"

Moon Soyoon, 24, the eldest daughter of Shinsegae Group Chairwoman Chung Yookyung and granddaughter of Shinsegae Group Chairwoman Lee Myunghee, is beginning her music career under the stage name 'Annie.' Her decision to pursue her passion for music, despite her background as a member of a prominent business family and her family's opposition, has attracted significant attention.

Moon Soyoon, the eldest daughter of Chung Yookyung, chairwoman of Shinsegae Group, and the granddaughter of Lee Myunghee, the chairwoman of Shinsegae Group, has revealed an interview ahead of her debut. YouTube channel ALLDAY PROJECT

Annie made her first public appearance in the debut content of the new co-ed group 'ALLDAY PROJECT,' which was recently released on the YouTube channel 'ALLDAY PROJECT.' Annie shared, "When I was seven, I happened to see the music video for 'Lollipop' by 2NE1 and Big Bang. It was so shocking. A new world opened up for me. I was determined that I absolutely wanted to do what they were doing."

'ALLDAY PROJECT' is a co-ed idol group consisting of five members: Annie, Tarzan, Bailey, Woochan, and Youngseo. Teddy, a former producer at YG Entertainment, was directly involved in planning and producing the group.

In the video, Annie candidly spoke about the strong opposition she faced from her family on her path to becoming a singer. She shared an episode with her mother, Chairwoman Chung Yookyung, saying, "One day, as if I were possessed, I asked my mom, 'Mom, what do you think about me becoming a singer?' She laughed and said, 'That's impossible,' so I thought, 'Oh, I guess it's not going to happen.'

She continued, "Around my second or third year of high school, my family's opposition was at its strongest. Still, when I said I couldn't give up on becoming a singer, my mom suggested that if I got into college, she would help persuade the rest of the family." "I decided to give up on sleep altogether and prepared for the college entrance exams with all my might, and in the end, I was accepted to university. My mom said she never thought I would actually get in. She thought, 'How could she have studied when she was practicing at the studio all day?'" Annie explained of that time.

Annie stated, "People often think I'm not sincere about this path, and I get a lot of suspicion. I want to show just how desperate I am for this dream and prove my sincerity by showing many things."

ALLDAY PROJECT, the group Annie belongs to, will debut with their first single 'FAMOUS' on the 23rd. They plan to pre-release a track of the same name on the 16th.