Korea Tourism Organization and NH Nonghyup Card Sign Agreement to Revitalize Domestic Tourism Industry

The Korea Tourism Organization announced on June 13 that it had signed a business agreement with NH Nonghyup Card at the Seoul Center to revitalize the domestic tourism industry and strengthen the competitiveness of tourism venture companies.

This agreement is a follow-up to the open innovation event 'CONNECT with Mastercard,' held on April 23 to expand sales channels for tourism venture companies. Its goal is to stimulate regional economies by boosting tourism demand and to support the growth of tourism venture companies.

Photo by Korea Tourism Organization

Through this agreement, the two organizations plan to focus on expanding sales channels and marketing cooperation for tourism venture companies, as well as conducting joint promotions to revitalize domestic tourism and local economies. In the third quarter, they plan to offer various discount benefits to customers who pay with NH Nonghyup Card for services provided by approximately 20 tourism venture companies.

Seo Youngchung, Acting President of the Korea Tourism Organization, stated, "We expect that the organization's expertise in tourism and policy network, combined with NH Nonghyup Card's financial infrastructure, will drive the sustainable growth of tourism venture companies." He added, "We will further expand the tourism open innovation program 'Tourism Open Wave' so that tourism venture companies can collaborate and grow together with various large and mid-sized enterprises."