73.1% of Men Choose "Personality"
70.6% of Women Prioritize "Physical Attractiveness"
When single men and women were asked about the most important factor when choosing a romantic partner, 73.1% of men selected "personality" as their top priority, while 70.6% of women chose "physical attractiveness." This suggests a shift from the traditional belief that "men value appearance and women value personality."
According to a survey on dating and marriage values conducted last month by Enrise, the operator of the social discovery service Wipi, with 1,000 Wipi users, when asked about "the most important quality in the opposite sex," men chose personality and women chose physical attractiveness as their number one factor, respectively.
A survey revealed that 73.1% of men consider "personality" as the most important factor in a romantic partner, while 70.6% of women prioritize "physical attractiveness" as their top choice. Photo by Pixabay
There were also clear gender differences in attitudes toward dating. The highest proportion of men (49%) responded that they "want to date and are actively making efforts," while the largest proportion of women (51.4%) answered that they "want to date but are not actively making efforts."
When asked about the reasons for not easily starting a relationship, 63.8% of men cited "lack of opportunities to meet someone," while 58.9% of women pointed to "not meeting someone they like," highlighting a difference in approach. As for why dating feels burdensome, more than half of men (55%) chose "emotional exhaustion," whereas the top answer among women was "the complicated process of starting a relationship" at 37.5%.
Regarding the use of dating apps to find a partner, 21.6% of men and 18.1% of women reported using them. When asked if "serious relationships are possible through dating apps," 38.4% of men and 23.2% of women agreed. Among women, the most common response (30.5%) was that they "use dating apps cautiously due to social perceptions or past experiences," but a positive perception as "a convenient and pressure-free way to meet people" was also noted by 19.8%.
Views on marriage also differed by gender. The proportion of men who said they "definitely want to get married" was 54%, compared to 42.4% of women. The view that "it's fine to get married or not" was held by 33.2% of men and 38.4% of women.
The biggest reason for hesitating to marry, for both men and women, was "financial burden." Specifically, 62.8% of men and 51.4% of women cited "the economic burden of wedding costs, preparing a newlywed home, etc." As for "the area they most want to improve for dating and marriage," 43.7% of men and 40.2% of women chose "financial stability" as their top priority.
However, the criteria for assessing economic stability differed by gender. Men placed importance on "future growth potential" (44.4%), while women prioritized "having a stable job (such as at a large corporation or public enterprise)" (46.2%). This indicates that men tend to invest with an eye on the future, whereas women tend to prioritize current stability.
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