"A Proper Meal" Ourhome's ONTHEGO Ad Campaign Surpasses 10 Million Views

Three-Part Series Highlights Realism and Convenience, Resonates with Millennials and Gen Z
Daily Sales Up 145% After Campaign, Major Retail Channel Expansion Accelerates

Ourhome announced on June 13 that its gourmet frozen lunchbox brand 'ONTHEGO' advertising campaign surpassed 10 million views just one month after its release.

The ONTHEGO ad campaign, released last month, featured actor Park Jungmin and drew attention by sincerely conveying the brand's value of "a proper meal made simple for a busy daily life." The company explained, "Within just one month of release, the campaign has accumulated 10 million views on YouTube, resonating strongly especially with consumers in their 20s and 30s."

This advertising campaign was composed of a three-part series, each highlighting ONTHEGO's unique selling point of "frozen lunchboxes that faithfully reproduce the original ingredients and appearance." The series includes the "Unboxing" episode, which emphasizes the brand slogan "As Tasty As It Looks," the "Variety" episode, which introduces over 40 menu options, and the "Convenience" episode, which highlights the ease of use.

Actor Park Jungmin, known for his approachable image, enhanced the product's credibility and likability by sharing everyday stories. The menus, recreated exactly as they appear on the product packaging, heightened curiosity and anticipation regarding taste and quality, which is believed to have positively influenced the increase in views.

The high level of interest in the advertising campaign also led to actual purchases. According to the company, since the campaign's release, ONTHEGO's average daily sales across all products have increased by more than 145%, delivering tangible results. In addition, strengthened collaborations with major distributors, such as entering Lotte Mart and participating in offline events at Emart, have positively impacted the expansion of distribution channels.

An Ourhome representative stated, "We are increasing both brand likability and credibility by receiving high levels of attention across various channels, including our YouTube channel," adding, "We plan to continue actively expanding communication with customers going forward."