Shilla Monogram, the Lifestyle Brand of Shilla Hotel
Opening on July 31 at Anmok Beach in Gangneung
A Total of 917 Hotel and Residence Rooms
Shilla Hotel's lifestyle hotel brand, 'Shilla Monogram,' will be introduced in Korea for the first time in Gangneung.
On June 11, Shilla Monogram announced that it will open 'Shilla Monogram Gangneung,' Shilla Hotel's upper upscale and lifestyle hotel, for the first time in Korea on July 31 at Anmok Beach in Gangneung.
Shilla Hotel will open 'Shilla Monogram Gangneung,' Shilla Hotel's upper upscale and lifestyle hotel, for the first time in Korea on the 31st of next month at Anmok Beach in Gangneung. [Photo by Shilla Hotel]
The term "upper upscale" refers to the hotel tier that comes directly after the highest "luxury" class, representing the top 15% of hotels. Hotel tiers are classified in the following order: luxury, upper upscale, upscale, upper midscale, midscale, and economy.
Shilla Monogram offers an optimized resort hotel experience by harmoniously blending the heritage?such as values and identity?pursued by The Shilla with the local environment of each destination.
Shilla Monogram Gangneung is a lifestyle hotel designed for guests of all ages. It features six types of hotel rooms, eight types of residence rooms, and 23 ancillary facilities where guests can enjoy various activities. Ninety percent of the rooms offer either ocean or pine forest views, which are representative of Anmok Beach.
The hotel section consists of 315 rooms, with the entire fifth floor dedicated to "kids' rooms." These family rooms are equipped with features such as a "bunker room" to stimulate children's curiosity and a "family bed." For couples, there are "signature suite" rooms with jacuzzis overlooking the sea and "terrace suite" rooms with private terraces and pools. The residence section, totaling 602 rooms, is resort-style and includes modern deluxe rooms as well as a variety of suite rooms for families.
Shilla Monogram Gangneung has also focused on providing a wide range of leisure and relaxation facilities. Notable amenities include the premium children's play area "Little Monogram," a "private party room" for gatherings with friends and family, a "private media room," and "screen golf" facilities. Additional facilities include dining venues, indoor and outdoor swimming pools, and the luxury spa "Pavilion."
Anmok Beach, where Shilla Monogram Gangneung is located, is a famous tourist destination in Gangneung, known for its combination of the sea and pine forests. The "Anmok Beach Cafe Street," a well-known coffee district, allows visitors to experience coffee brewed by baristas. Other attractions such as "Jungang Market," "Gyeongpodae," and "Arte Museum Gangneung" are all within a 10-minute drive, making the location ideal for travel that combines relaxation, leisure, and gourmet experiences.
A Shilla Monogram representative stated, "With Gangneung being a city that is itself a tourist destination, we are proud to introduce the lifestyle hotel Shilla Monogram in Korea for the first time. We expect that not only the rooms and facilities for relaxation and leisure, but also the accessibility to tourist attractions, will make it very popular among travelers."
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