Community Chest of Korea Launches "2025 Hopeful Summer Chyak! Chyak! Chyak! Sharing Campaign"

35-Day Customized Regional Campaign Launched
Distribution of 5 Billion Won to 17 Cities and Provinces Nationwide
Support for Gyeongbuk Wildfire Victim Households Included

Performance for the launch of the '2025 Hopeful Summer Chyak! Chyak! Chyak! Sharing Campaign' held at Incheon City Hall on the 11th. From the left, Ryu Ho-in, President of the Incheon Social Welfare Center Association; Jung Eunseop, Female Representative of the Incheon Honor Society; Kim Uisik, Representative of the Incheon Honor Society; Hwang Insik, Secretary General of Community Chest of Korea; Eun Seongho, Director of Population and Social Service Policy at the Ministry of Health and Welfare; Kim Byungjun, Chairman of Community Chest of Korea; Yoo Jeongbok, Mayor of Incheon Metropolitan City; Jung Haegwon, Chairperson of Incheon Metropolitan Council; Jo Sangbeom, Chairman of Incheon Community Chest of Korea; Kim Minbae, Vice Chairman of Incheon Community Chest of Korea; and Kim Geunyeong, Vice Chairman of Incheon Community Chest of Korea, are posing for a commemorative photo. Community Chest of Korea

The Community Chest of Korea (Chairman Kim Byungjun) announced on June 11 that it will be conducting the "2025 Hopeful Summer Chyak! Chyak! Chyak! Sharing Campaign" across 17 cities and provinces nationwide. The campaign aims to foster a culture of year-round giving and address welfare blind spots amid the summer climate crisis.

The launch ceremony for the "2025 Hopeful Summer Chyak! Chyak! Chyak! Sharing Campaign" was held at 2 p.m. in the lobby of Incheon City Hall. Attendees included Kim Byungjun, Chairman of the Community Chest of Korea; Eun Seongho, Director of Population and Social Service Policy at the Ministry of Health and Welfare; Yoo Jeongbok, Mayor of Incheon Metropolitan City; Jung Haegwon, Chairperson of Incheon Metropolitan Council; Hwang Insik, Secretary General of Community Chest of Korea; Jo Sangbeom, Chairman of Incheon Community Chest of Korea; and Ryu Hoin, President of the Incheon Social Welfare Center Association, representing distribution partner organizations. Jeon Jugwon, CEO of Bansuk Construction, attended as a representative of donors, and announcer Jo Jeongsik, a "Good Pet" donor, served as the event host.

The "2025 Hopeful Summer Chyak! Chyak! Chyak! Sharing Campaign" will run nationwide for 35 days, from June 11 to July 15. This campaign was designed to establish a culture of year-round giving, following the existing year-end fundraising campaign. The campaign name reflects the hope that the Community Chest of Korea’s regular donation programs?such as "Good Family," "Good Store," "Good Workplace," and "Good Pet"?will deliver hope and encouragement to neighbors. Through this campaign, the Community Chest of Korea plans to identify community issues and address welfare blind spots, while also supporting vulnerable groups so they can have a safer and cooler summer amid heat waves and other climate crises.

At the launch ceremony of the "2025 Hopeful Summer Chuk! Chuk! Chuk! Sharing Campaign" held at Incheon City Hall on the 11th, Community Chest of Korea delivered distribution funds worth 5 billion won to 17 city and provincial chapters nationwide to help vulnerable groups have a cool summer. From the left, Eun Seongho, Director of Population and Social Service Policy at the Ministry of Health and Welfare; Kim Byungjun, Chairman of Community Chest of Korea; Ryu Hoin, Chairman of Incheon Social Welfare Center Association; Yoo Jeongbok, Mayor of Incheon Metropolitan City; and Cho Sangbeom, Chairman of Incheon Community Chest of Korea, are posing for a commemorative photo. Community Chest of Korea
Photo by Community Chest of Korea

In its third year, the Community Chest of Korea’s year-round campaign is being further revitalized with a focus on local communities. For the first time this year, the launch ceremony was held at the regional level. At the ceremony, local companies such as Bansuk Construction (CEO Jeon Jugwon) and the Incheon Chamber of Commerce and Industry (Chairman Park Jubong) joined the "Donation Honor Company" and "Donation Leaders Club," respectively, contributing to the spread of a community-based culture of giving.

At the launch event, a total of 5 billion won in distribution funds was delivered to 17 city and provincial chapters nationwide. These funds are intended to support "cool summers" for vulnerable groups suffering from heat waves and the climate crisis, and will be used for customized projects tailored to the conditions of each region. Various summer initiatives will address local welfare issues such as low birth rates, aging populations, young people preparing for independence, youth caring for family members, and socially isolated households. In the Gyeongbuk region, summer bedding sets will be provided to approximately 2,800 households living in temporary housing due to wildfire damage.

Through this campaign, the Community Chest of Korea is implementing a "community-centered campaign" that closely responds to local issues and aims to respond more flexibly to the welfare needs of each region. In particular, by holding a regionally participatory launch ceremony that integrates fundraising and distribution, a virtuous cycle is being established in which voluntary giving by local residents leads directly to tangible support for local welfare issues.

Kim Byungjun, Chairman of the Community Chest of Korea, stated, "We planned this campaign so that local communities can directly identify urgent social issues and deliver hope through sharing." He added, "The Community Chest of Korea will continue to fill the gaps in government support through the participation of donors and cooperation with the Ministry of Health and Welfare and local governments, and will provide essential support to local communities through partnerships with distribution partner organizations." The funds raised through the campaign will be used for: ▶ addressing community issues such as overcoming the low birth rate crisis, responding to the aging population, and protecting vulnerable groups; ▶ identifying and supporting welfare blind spots, including young people preparing for independence, youth caring for family members, and socially isolated households; and ▶ implementing summer preparedness projects to protect vulnerable groups from heat waves, climate crises, and disasters.