Hanyang Securities Advances to Main Awards at 2025 New York Festivals, One of the World's Top Three Advertising Festivals

Hanyang Securities announced on June 11 that its self-produced brand book, 'THE SEVEN YEAR,' has been shortlisted in the Brand Communication Design category at the '2025 New York Festivals,' one of the world's top three advertising festivals.

'THE SEVEN YEAR' is a brand book planned with the theme of Hanyang Securities' transformation and innovation over the past seven years. It expresses the company's brand philosophy and overall organizational culture using refined language and design.

This project was carried out independently in-house, covering the entire process from planning and production to editing and submission. The department responsible for communication and brand strategy (BM Office) led the production.

Among the Korean finalists, it is the only entry that was entirely produced and submitted in-house by a corporation and made it to the main award category. This marks the first time a Korean securities company has been shortlisted at the New York Festivals with a self-produced and submitted work.

Lim Jaetaek, CEO of Hanyang Securities, stated, "This achievement demonstrates that Hanyang Securities' long-accumulated brand strategy and content planning capabilities have been recognized on the global stage," adding, "It is even more meaningful because we competed solely with our internal talent and the intrinsic strength of our content."

The New York Festivals, established in 1957, is one of the world's top three advertising festivals. The winners of the main awards and the Grand Trophy for 2025 are scheduled to be announced later this month.