Held in California, USA... Over 200 Companies Participate
Showcasing RGB OLEDoS with Industry-Leading Resolution
Binocular Products Maximize Immersion
Subsidiary eMagin Unveils Products Smaller Than a Fingernail
RGB Products to Be Supplied Next Year
Samsung Display announced on June 11 that it is showcasing its technologies for the first time at the world’s largest extended reality (XR) exhibition, 'AWE (Augmented World Expo) USA 2025,' which opened on June 10 (local time) in Long Beach, California, USA.
The exhibition booth of Samsung Display at 'AWE USA 2025' held from the 10th to 12th (local time) in Long Beach, California, USA. Photo by Samsung Display
At this exhibition, which runs until June 12, Samsung Display is presenting its technological leadership aimed at the future display market. In particular, the company is introducing new technologies in the OLEDoS (OLED on Silicon) sector, which it leads, and aims to demonstrate the explosive potential of the microdisplay market.
OLEDoS is a core technology gaining attention in the XR market. It is an ultra-high-definition display component that achieves pixel sizes at the tens of micrometers (μm) level by depositing organic materials onto a silicon wafer. OLEDoS is categorized into RGB type and White (W) type. RGB OLEDoS realizes colors by individually depositing red, green, and blue OLEDs onto the silicon wafer, enabling a wide color gamut and consistent color reproduction across various viewing angles without the need for a separate color filter. White OLEDoS expresses colors by adding an RGB color filter to a white-emitting OLED light source.
Among RGB OLEDoS products, Samsung Display’s flagship is a 1.4-inch display with the industry’s highest resolution of 5000 PPI (pixels per inch). Although its size is just 1.4 inches?about as small as a watch face?the number of pixels on the screen is three times that of a 4K TV, delivering a lifelike visual experience even right in front of the eyes. This product was first unveiled at 'SID 2025,' the world’s largest display exhibition held in the United States last month, drawing significant industry attention and winning the 'People’s Choice Award' in the XR demo product category, as voted by on-site visitors.
The company is also exhibiting a 1.3-inch RGB OLEDoS (4200 PPI) with a screen brightness of 20,000 nits. This product features MLA (Micro Lens Array) technology, which uses the principle of convex lenses to enhance screen brightness and viewing angles. Previously, Samsung Display introduced a 5000-nit RGB OLEDoS at 'SID 2024,' and a 10,000-nit RGB OLEDoS at 'CES 2025' earlier this year, marking yet another innovation this year.
Samsung Display is also providing visitors with the opportunity to experience ultra-high-resolution OLEDoS displays as if they were installed in actual headset products. The company has developed binocular demo products so that visitors can experience the image quality of a 1.3-inch RGB OLEDoS with 4200 PPI resolution (12,000 nits) and a 1.3-inch White (W) OLEDoS with 4000 PPI resolution (10,000 nits) with both eyes, offering a perfectly immersive experience.
AWE, which began in 2010, is the world’s largest XR-focused exhibition. It attracts a wide range of participants, including companies manufacturing XR hardware such as augmented reality (AR), virtual reality (VR), and mixed reality (MR), as well as content creators and investors. This year, more than 200 global companies leading the spatial computing ecosystem?including Google, Meta, Qualcomm, and Chinese firms such as Pico and Xreal?are participating in the exhibition. This is the first time Samsung Display has participated in AWE.
Samsung Display's latest OLED products featuring high resolution (5000 PPI) and high brightness (20,000 nits) showcased at 'AWE USA 2025'. Photo by Samsung Display
At this exhibition, visitors can also see the development achievements of Samsung Display’s U.S. subsidiary, eMagin. eMagin is showcasing both White OLEDoS and RGB OLEDoS products, each with a pixel density of 2600 PPI in a compact 0.62-inch size?smaller than an adult’s fingernail. The White OLEDoS product is already in mass production, while the RGB OLEDoS product, currently being evaluated by customers, will begin mass production next year.
In addition, Samsung Display is presenting QD-OLED products for 49-inch and 27-inch monitors under a gaming room concept. Gaming consoles such as the 'Steam Deck' featuring Samsung OLED, as well as the 'Flex Gaming' console-type demo with a foldable screen, are also being showcased at this exhibition. OLED, with its excellent color reproduction and fast response time, is the optimal display technology for enjoying content such as games. It can also demonstrate strengths in the XR sector, where immersion is critical. Furthermore, Samsung Display plans to highlight its technological leadership in the display industry by exhibiting next-generation form factor products such as a 12.4-inch rollable display, a multi-foldable display that folds twice in and out, and a stretchable display based on Micro LED technology.
Samsung Display plans to expand its next-generation growth foundation in the rapidly growing XR market, focusing on OLEDoS technology. According to market research firm Omdia, the global XR panel market (in terms of revenue) is expected to grow from about $600 million this year to $4.1 billion by 2030, with an average annual growth rate of 47% over the next five years. Among these, OLEDoS panels are projected to become a core component, accounting for approximately 70% to 80% of the total market.
Choi Jaebum, Executive Vice President and Head of M-P/J at Samsung Display, said, "Technological innovation, which forms the foundation of the spatial computing industry, is more active than ever. Through this exhibition, we aim to show consumers the limitless possibilities of OLEDoS, while once again proving to our clients that Samsung Display is a key partner in the spatial computing ecosystem."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
