The best-selling product "Chifilling" from Mexicana, a chicken franchise specializing in fried chicken, has established the phrase "the originator of cheese chicken = Mexicana," continuing to achieve consistently high sales. With a product lineup that caters to a variety of tastes, the brand is capturing customers' attention and writing an ongoing success story that is drawing significant interest within the industry.
Mexicana Chicken's mega-hit product "Chifilling" quickly became the brand's signature menu item thanks to its unique and trendy appearance and flavor, generating viral buzz among customers from its initial launch. Unlike the conventional chicken market approach of sprinkling or placing toppings "on top" of the chicken, Chifilling uses 100% natural mozzarella cheese as a topping "inside" the chicken. This innovation, which customers had not experienced before, emphasizes originality and offers both the fun of eating and the pleasure of visual appeal, gradually building a devoted fan base, especially among younger customers.
In particular, to meet the current consumer trend of seeking diversity, the product comes with three basic sauces?Hot Fire Salsa Ring, Deep Cheese Ring, and Olive Branch Ring?allowing customers to choose sauces according to their individual preferences and tastes.
Additionally, "Chifilling Hot," which was launched in March as a new category, is experiencing a sharp rise in sales, further solidifying its market presence. "Chifilling Hot" adds a trendy spiciness to the original Chifilling product, and features a harmonious combination of Cajun-style spicy, crispy crumble and mozzarella cheese, creating a uniquely spicy flavor profile.
Kim Yong-eok, Head of Marketing at Mexicana, stated, "I would like to sincerely thank all our customers for their unwavering interest and support. Our best-selling product, Chifilling, was created through extensive efforts to provide customers with new and diverse experiences, allowing them to enjoy the various charms and satisfaction the product offers. We hope that all our valued customers will continue to be captivated by the many attractions of our product. Mexicana Chicken will continue to do its utmost to become a trend-leading brand that delivers the highest satisfaction to customers with innovative and original items."
Meanwhile, starting from June 1 and continuing throughout the month, Mexicana is running a promotion to celebrate surpassing one million cumulative sales of Chifilling. Customers who purchase Chifilling through the Mexicana Chicken official app will receive an additional half portion of Chifilling for free. This benefit is available to all Mexicana Chicken app members, and a free half portion of the original Chifilling product will be provided with every order placed through the app. Customers can download a coupon for the giveaway via event banners on the app, and the coupon can be used without daily limits during the promotion period. The coupon can be downloaded with each order and redeemed at the time of purchase.
Further details about this promotion can be found on the official Mexicana website and the Mexicana Chicken app.
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