Popularizing Red Ginseng... Annual Sales Surpass 100 Billion KRW
A Health Functional Food Brand Specializing in Fatigue Recovery
Launched in 1993, CheongKwanJang Hongsam Tone is a health functional food brand specializing in fatigue recovery, made by adding various herbal ingredients to red ginseng concentrate. It is designed for easy consumption by people of all ages. Over the past 30 years, it has consistently been loved by consumers and has played a key role in popularizing red ginseng. As the number of modern people suffering from accumulated fatigue has increased, annual sales surpassed 100 billion KRW in 2011, and over the past decade, total sales have exceeded 1 trillion KRW, establishing it as one of CheongKwanJang’s signature steady sellers.
CheongKwanJang Hongsam Tone has been officially recognized by the Ministry of Food and Drug Safety for its functional benefits, including fatigue improvement, immune system enhancement, blood circulation improvement, antioxidant effects, and memory enhancement. It features the patented BT Process, which allows consumers to enjoy the unique taste and aroma of red ginseng in a milder form. The BT Process is a technology that enables the deep and rich flavor of red ginseng concentrate to be enjoyed comfortably through low-temperature aging.
CheongKwanJang Hongsam Tone offers a diverse lineup to suit various consumer preferences. Hongsam Tone Gold is a product that combines red ginseng concentrate with three rare mushrooms and ten traditional ingredients, blending the wisdom of ancestors with CheongKwanJang’s dedication. It is well-known as a CheongKwanJang bestseller. Hongsam Tone Cheong contains red ginseng along with eight herbal ingredients, including pear, balloon flower root, Liriope platyphylla, mulberry root bark, and Xanthium, providing a refreshing sensation that makes it especially popular during the spring when fine dust levels are high.
Hongsam Tone Ryu is a customized product designed to relieve muscle tension caused by fatigue, featuring red ginseng concentrate combined with thirteen carefully selected sub-ingredients such as Angelica pubescens, mistletoe, cnidium, ox knee, and eucommia bark. It is characterized by its enhanced fatigue improvement functionality. As the first liquid ampoule-type product in the Hongsam Tone brand, it comes in a luxurious case, offering a sense of distinction. It allows people of all ages to conveniently take one bottle (50ml) a day, anytime and anywhere, to restore daily vitality.
A representative from KGC Ginseng Corporation stated, "CheongKwanJang Hongsam Tone has been a beloved health functional food representing Korea’s solution to fatigue for over 30 years," adding, "In addition to the officially recognized functionalities of red ginseng, such as fatigue improvement and immune system enhancement, we will continue our research and development efforts to further uncover the scientific benefits of red ginseng."
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