'Love to Laundry' Campaign Held
Wedding Vow Ceremony at New York High Line Park
WashTower Gifted to 10 Couples
LG Electronics held a wedding vow ceremony for couples with special stories in New York, USA.
On June 10, LG Electronics announced that it recently set up a space at New York's High Line Park, decorated with stained glass patterns and designed around the WashTower, where a total of 10 couples were supported in holding their wedding vow ceremonies. This event was part of the "Love to Laundry" campaign, which LG Electronics has been running since last year. The campaign encourages people to spend more time with their loved ones, such as family or partners, by using LG Electronics' convenient laundry appliances like the WashTower and WashCombo.
The participants were selected through a prior story submission contest, and LG Electronics added to the celebration by gifting each couple a WashTower. High Line Park is one of New York's most popular tourist attractions, with about 8 million visitors annually.
The event was hosted by renowned American broadcaster Patti Stanger, and electronic violinist Emily Simon energized the occasion with a congratulatory performance. Thousands of citizens passed by the venue, offering their congratulations as well.
LG Electronics recently held the "Love to Laundry" event at New York's High Line Park, where participants of the wedding vow ceremony are taking commemorative photos in front of LG Electronics' hybrid washer-dryer, the WashTower. LG Electronics.
LG Electronics also organized a story submission event for visitors at the venue. Visitors wrote and submitted their own stories related to laundry appliances, and LG Electronics presented a WashTower to a visitor selected through a drawing.
LG Electronics plans to continue the "Love to Laundry" campaign across the United States through July, aiming to strengthen its leadership in the premium laundry appliance market. The company is showcasing new campaign videos on the electronic billboard in New York's Times Square and releasing collaborative content with popular influencers, carrying out a variety of campaign activities both online and offline.
Earlier this year, LG Electronics topped major categories such as front-load washers, top-load washers, and agitator washers in the "Best Large-Capacity Washing Machines" survey by U.S. consumer media outlet Consumer Reports. In addition, the company has ranked as the top overall home appliance brand for six consecutive years in Consumer Reports' "Most Reliable Appliance Brands" survey.
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