The beauty brand PO:DL, which has been dedicated to exploring the essence of softness that touches the skin, has launched its new product, "Red Bean Panthenol Cool Fit Gel Lifting Pack," making its entry into the summer beauty market.
PO:DL is a brand developed by the beauty startup Last Spring. Under the slogan "Essential Softness - PO:DL Ritual (Softness for Poodle-Like Skin)," the brand aims to provide highly effective yet gentle skincare solutions.
This new product was developed with a focus on the most common pre-makeup skin concerns: swelling, heat, and loss of elasticity.
The main features include ▲the soothing and firming synergy of Haenam red bean extract and panthenol ▲a premium hydrogel sheet containing a full 33g of ampoule ▲a lifting structure that wraps around the facial contours without hooking over the ears ▲a cooling effect optimized for reducing swelling before makeup, called the "Hwajalmeok Mask" ▲and a mild formula that has passed the 0.00 irritation test.
In particular, the "Cool Fit Gel Lifting" concept, reminiscent of Patbingsu, is optimized for the summer season, combining both lifting and cooling functions in a single hydrogel sheet.
To celebrate the launch of this new product, PO:DL is holding a special launch promotion and review event. Customers can enjoy discounts of up to 36% on the official website, and three customers who write a review after purchase will be selected to receive a "beauty-exclusive cosmetic refrigerator." In addition, ten customers will be selected to receive a set of four full-size products, and all customers who participate in the review event will receive a 1,000 KRW discount coupon.
A representative from Last Spring stated, "PO:DL proposes sensorial and trustworthy ingredients and formulas under the philosophy that 'the skin remembers softness,'" and added, "This new gel lifting pack will be a revolutionary step in pre-makeup routines."
The new "Red Bean Panthenol Cool Fit Gel Lifting Pack" will be released sequentially through the official website and online platforms.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
