Gwangju Shinsegae Unveils "Demon Slayer" Collaboration Products

UFC Sports Collaboration at Gwangju Shinsegae from June 13
Online Sales Begin June 9 on SSG.com

Gwangju Shinsegae Co., Ltd. (CEO Lee Donghoon) announced on June 9 that it will launch collaboration products featuring the popular anime "Demon Slayer."

"Demon Slayer," which continues to enjoy steady popularity in Korea, is expected to attract many fans, as this marks its first collaboration with a domestic brand.

A UFC staff member is posing with a Demon Slayer collaboration product at Gwangju Shinsegae Play Spot. Photo by Gwangju Shinsegae

The sports brand "UFC Sports" is releasing a variety of products through its collaboration with the popular anime "Demon Slayer." This collection includes T-shirts, sweatshirts, hats, and socks inspired by the unique personalities of main characters such as Tanjiro, Nezuko, Zenitsu, and Inosuke.

News of the UFC Sports and Demon Slayer collaboration has quickly spread among anime and mixed martial arts fans via social media, raising expectations. The products will be exclusively pre-released on the SSG online store on June 9. Starting June 13, they will also be available at the UFC Sports offline store at Gwangju Shinsegae Play Spot. The collaboration items are produced in limited quantities and may sell out quickly.

Lee Jeongil, team leader of Gwangju Shinsegae Play Spot, said, "We are excited to introduce the Demon Slayer collaboration products, which are beloved by many Korean fans, at Gwangju Shinsegae. We expect that the apparel and accessories featuring these characters will be especially popular not only with fans but also with MZ generation customers."