Emphasizing the Allure of Audio Platforms
Spoon Labs, which operates the audio live content platform 'Spoon', announced on the 9th that it will launch a new brand campaign called 'Deutjima Nola'.
This campaign, themed 'A World Where You Play With Your Voice', features model Lee Sian, known from 'Single's Inferno 4'. Spoon plans to strengthen its positioning as a playground by expanding beyond the traditional listening-focused user experience, and will focus on establishing a unique culture for audio live content.
Spoon announced on the 9th that it will launch a new brand campaign called 'Deutjima Nola'. Spoon Labs
Spoon has released a campaign video of approximately 40 seconds on its official YouTube channel, 'Spoon Korea Spoon'. Through the video, the company emphasizes that audio live is not just about listening but about playing, and highlights listeners enjoying activities such as singing their own songs, going on blind dates, and reenacting drama lines.
Additionally, Spoon unveiled the 'Sian Pick! Featured DJs' section, which includes content recommended by Lee Sian, and the 'Explore Feature', which curates content based on voice preferences. The 'Explore Feature' categorizes DJs' voices by specific keywords such as 'gender', 'calmness', and 'warmth', making it easier for listeners to find content that matches their preferences.
To celebrate the campaign, Spoon is offering a '10 Likes Item 3-Piece Set' to new members this month, which can be used to boost the rankings of their favorite DJs' live broadcasts. Users who complete missions such as listening to a live broadcast for one minute, liking, or following will also receive various prizes.
A Spoon representative stated, "We will not stop at simply providing audio content, but will continue to create a platform environment where all users can enjoy a playground together."
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