[Market Feature] Hancom Surges Over 7% on Expectations as AI Beneficiary

On June 9, Hancom showed strong performance in early trading. This is due to expectations that the company will benefit from the Lee Jaemyung administration's expansion of artificial intelligence (AI) support policies.

As of 9:27 a.m. on this day, Hancom was trading at 28,800 won, up 2,000 won (7.46%) from the previous trading day.

Hancom is currently in the process of redefining its core business around AI.

On this day, Choi Sunghwan, a researcher at Research Alum, stated, "On May 12, Hancom announced in a shareholder letter its intention to transform into an AI company," and added, "The company is set to fully transition its business structure by making AI technology its main growth driver." He set a target price of 39,000 won.

He continued, "Previously, Hancom maintained stable profits in the installed electronic document software market. However, since the beginning of this year, the company has shown significant growth in the non-installed product segment through the expansion of web-based draft software and cloud SaaS product lines."

Hancom is also expected to benefit from the new government's AI policies. Earlier, President Lee Jaemyung established the Office of the Chief Secretary for AI Future Planning at the presidential office just two days after his inauguration. This move is interpreted as the presidential office's intention to lead the country's AI strategy, given that AI technology can determine national competitiveness.

President Lee has pledged to invest 100 trillion won in advanced strategic industries such as AI. To achieve this, he has explained plans to create a large-scale "National Fund" in which all economic actors?including citizens, corporations, the government, and pension funds?can participate.