Galaxy AI 'Photo Assist' Usage Doubles, Captivating Users in Their Teens and Thirties

Photo Assist and Generative Edit Usage Doubled in the Past Three Months

Samsung Electronics announced on June 5 that, after analyzing the usage data of Galaxy devices over the past three months, the usage rate of 'Photo Assist' on smartphones and tablets supporting Galaxy AI has more than doubled compared to the same period last year.

According to Samsung Electronics, this significant increase is largely driven by users in their teens and thirties who are active in documenting their daily lives through photos and producing content for social networking services (SNS).

Galaxy AI 'Photo Assist' Usage Doubles, Captivating Users in Their Teens and Thirties

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Photo Assist is a feature introduced with the Galaxy S24 series that allows users to edit images using Galaxy AI. Through Photo Assist, users can utilize features such as 'Generative Edit,' which fills empty spaces with AI when a specific subject is removed from a photo, and 'Portrait Studio,' which transforms portrait photos into various styles like 3D characters or watercolor paintings.

Among these, the generative edit feature, which removes objects from images and fills the empty space with AI, has received positive feedback online for its natural editing results. On platforms such as YouTube and other SNS, creators have gained popularity by producing short-form content that showcases the process of using the generative edit feature.

Additionally, Galaxy AI users can use the generative edit feature to perform tasks such as changing the clothing or hairstyle of people in images.

Last year, Samsung Electronics launched the Galaxy S24 series and introduced 'Galaxy AI,' opening up the mobile AI market. With the Galaxy S25 series released this year, the company emphasized an easy and intuitive AI experience.

A representative from Samsung Electronics stated, "The generative edit feature has become more than just a tool for photo correction; it is now a cultural trend for expressing users' individuality and preferences," adding, "We will continue to introduce unique Galaxy AI features that enhance everyday convenience."